Digital Marketing Specialist

5 months ago


Mississauga, Canada Furnace AC Experts Full time

**About Us**: Furnace & AC Experts is one of leading HVAC Company in GTA region. We are Carrier Factory Authorized dealer, Carrier President Award Winner & Rona authorized service provider. We are a growing team of experts passionately dedicated to identify our client’s needs and provide the best solution in Heating, Ventilation and Air Conditioning. We are committed to serve our customers with the best heating and cooling practices in the HVAC industry.

**Skills and Experience**:

- Minimum of 3 - 5 years of experience in digital marketing, search engine optimization and social media marketing
- Relevant degree or courses in Marketing, Communications, or a related field.
- Proven track record in improving search engine rankings and increasing organic and paid traffic.
- Excellent content writing skills with the ability to create engaging, SEO-friendly content.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, or similar.
- Strong understanding of on-page and off-page SEO techniques, as well as technical SEO.
- Knowledge of HTML, CSS, and basic web development principles.
- Excellent communication and interpersonal skills with the ability
- Google Adwords experience preferred
- Newsletter marketing experience a plus

**Roles and Responsibilities**:

- Develop and manage Adwords campaigns
- Build brand awareness and positioning
- Support sales and lead generation efforts
- Regularly update website with new content and images as per promotion
- Develop and execute effective SEO strategies to improve the search engine rankings
- Create high-quality, SEO-friendly content for web pages, blog posts, and other digital assets.
- Optimize on-page elements such as meta tags, headings, and URL structures to enhance search engine visibility
- Analyze and monitor website performance using SEO tools such as Google Analytics, Google Search Console, and other industry-standard tools
- Implement link-building strategies and outreach campaigns to acquire high-quality backlinks.
- Collaborate with the content, design, and development teams to ensure SEO best practices are followed
- Monitor and analyze competitor websites to identify areas of opportunity and develop strategies to outperform them
- Stay up-to-date with the latest SEO trends, techniques, and algorithm updates to ensure our clients stay ahead of the competition
- Continuously evaluate the effectiveness of Paid campaigns using data-driven

**Job Types**: Part-time, Permanent

Pay: $30.00-$35.00 per hour

Expected hours: 10 - 15 per week

**Benefits**:

- Casual dress
- Flexible schedule
- On-site parking

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Google AdWords: 3 years (required)
- SEO: 3 years (required)

**Location**:

- Mississauga, ON L4W 2M4 (preferred)

Work Location: In person



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