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Digital Marketing Specialist

1 month ago

Golden Horseshoe, Canada IC Savings Full time
p>IC Savings is a credit union that focuses on bringing the benefits of co-operative banking to more than 21,000 personal and business members, whether online, by mobile or in branch at its eight locations in the Greater Toronto Area. p>The Digital Marketing and Analytics Specialist is responsible for executing and optimizing IC Savings' digital marketing initiatives and maintaining the digital properties. This role will leverage data analytics to drive growth in both broker and direct-to-consumer markets, manage the implementation of marketing technologies, and provide data-driven insights to inform marketing strategies.Execute digital marketing strategies aligned with IC Savings' growth objectives.Manage and optimize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) campaigns.Lead the implementation and management of Customer Relationship Management (CRM) and marketing automation tools.Lead the implementation and management of the Company’s website properties.Conduct in-depth data analysis to inform marketing decisions and demonstrate ROI.Create and manage digital marketing campaigns for both broker and direct-to-consumer segments.Collaborate with the Senior Event and Marketing Manager to ensure data-driven content and social media strategies.Monitor and report on all digital marketing key performance indicators, providing regular insights and recommendations.Stay updated on digital marketing trends and technologies, recommending new approaches as appropriate.Manage relationships with digital marketing vendors and agencies.Implement digital marketing strategies to promote events and measure their impact.Collaborate with the Marketing Operations Manager to integrate event data into overall marketing analytics.Degree or diploma in marketing, digital marketing, or a related field; li>5+ years of digital marketing and website experience.Skills: HTML, CSS, Javascript, Bootstrap, WordPress, Open Text.CRM experience: li>Proven track record in developing and executing successful marketing strategies in financial services or related industries.Experience in managing digital transformation and integrating traditional and digital marketing efforts.Strong analytical skills and data-driven decision-making capabilities.Proficiency with MS Office Suite.Professional working environment in an office setting.Standard corporate business hours based on 37.extensive use of phone and computer.IC Savings is committed to accommodating people with disabilities as part of our hiring process. p>IC Savings has implemented a Covid-19 vaccination policy, requesting all employees, including new hires, to be fully vaccinated. The requirement to be fully vaccinated is subject to the Ontario Human Rights Code, and the Company will provide suitable accommodation, whenever possible, to individuals who cannot be vaccinated due to disability or other grounds protected by the Code.Job Types: Full-time, Permanent Dental care Disability insurance On-site gym

Flexible language requirement:French not required 8 hour shift Monday to Friday

Ability to commute/relocate:Etobicoke, ON M9B 1B2: reliably commute or plan to relocate before starting work (required) Bachelor's Degree (preferred) Digital marketing and website: