Strategic Marketing Director at Redeemer University College

2 weeks ago


Golden Horseshoe, Canada Redeemer University College Full time

Job Summary

We are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and drive business growth at Redeemer University College. The ideal candidate will have a strong background in marketing strategy, experience in leading cross-functional teams, and excellent communication skills.

About the Role

The Strategic Marketing Director will be responsible for developing and implementing comprehensive marketing strategies that align with the university's goals and objectives. This includes market research, competitor analysis, and campaign development to increase brand awareness and drive student enrollment. Additionally, the successful candidate will lead the creative services team, providing guidance on marketing messaging, brand identity, and visual content creation.

Key Responsibilities

  • Develop and execute multi-channel marketing campaigns to reach targeted audiences.
  • Leverage data analytics to inform marketing decisions and optimize campaign performance.
  • Collaborate with the admissions team to develop integrated marketing plans that drive student enrollment.
  • Lead the creative services team to produce high-quality marketing materials, including print, digital, and video content.
  • Maintain brand consistency across all marketing channels and platforms.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 5+ years of experience in marketing leadership roles, preferably in higher education.
  • Proven track record of success in developing and executing marketing strategies that drive business growth.
  • Excellent communication, project management, and leadership skills.

What We Offer

We offer a competitive salary of $90,000 per year, commensurate with experience, as well as a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off. If you are a motivated and strategic marketer looking to make a meaningful impact in higher education, please submit your application.



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