Brand Marketing Content Writer

3 weeks ago

Mississauga, Canada Jace Holdings Ltd. Full time
p>Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. p>

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

The Senior Copywriter will collaborate and lead the creative development with key stakeholders from Creative Integration, banners, sponsorship, citizenship, and own brands.

  • Lead creative content strategy and execution: Spearhead the creation of compelling, high-quality copy for a diverse range of platforms including digital (websites, email campaigns, social media), print, advertising, and more. Ensure all messaging aligns with brand voice and business goals while elevating the overall creative direction.
  • Collaborate on high-stakes, complex projects: Work closely with creative, marketing, and design teams to conceptualize and develop innovative messaging strategies for integrated marketing campaigns. Review, edit, and oversee all copy, ensuring accuracy, consistency, and alignment with brand guidelines. Mentor and provide feedback to copywriters, raising the bar for creative quality across the team.
  • Strategic leadership and creative direction: Develop and execute messaging strategies that are data-informed and audience-focused, driving engagement and supporting business objectives. Lead brainstorming sessions and collaborate with cross-functional teams to translate ideas into powerful, results-driven creative content.
  • Drive consistency and brand voice: Ensure that the brand’s voice is maintained and enhanced across all channels, establishing consistency in tone, messaging, and style. You will be the key guardian of the brand’s identity, setting the tone for all written content.

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