Digital Marketing Executive/ Content Marketing

2 weeks ago

Montreal, Canada Ivalua Full time
p>GLOBAL DIGITAL MARKETING MANAGER

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity.Our Global Digital Marketing team is dedicated to raising awareness, demand generation, and lead nurture and conversion through the use of digital channels to promote Ivalua’s services and solutions. This position reports directly to the Global Director of Digital Marketing who is based in New York, NY.Ivalua is seeking a Global Digital Marketing Manager to manage, support, and execute end-to-end digital tactics to further accelerate Ivalua’s global demand generation and nurture conversion efforts. li>Design and execute global content and digital marketing initiatives, including SEO, SEM, email marketing, social media, lifecycle stage marketing, and CRO programs, to help support product launches and integrated campaigns.Measure and report digital marketing campaign performance, identify trends & insights, and optimize spend accordingly.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages, instrument conversion points, optimize user funnels, and improve user experience across multiple channels and touchpoints.Brainstorm creative growth strategies and customer pathways, evaluate emerging technologies and best practices, and provide thought leadership for adoption where appropriate.Minimum 5-7 years of experience working on digital marketing campaigns that engage, inform, and convert.A/B testing, and running multivariate experiments.Solid knowledge of website analytics tools (e.g. li>Proficient to expert in HubSpot or similar marketing automation platform.English is required as we serve customers throughout Canada from our Montreal location.Up-to-date with the latest trends and best practices in online marketing and measurement.Data-driven approach; ability to draw conclusions and devise strategic recommendations based on findings.Hybrid working model (3 days in the office per week).We're a team dedicated to pushing the boundaries of product innovation and technology.A stable and cash-flow positive company for 10 years.Snacks and weekly lunches in the office.Unlock and unleash your full professional potential with our exceptional training and career development program.Join a dynamic and international team of top-notch professionals who are experts in their respective fields.Regular social events, competitive outings, team running events, and musical activities.United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.

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