Digital and Brand Marketing Director

2 weeks ago

Vancouver, Canada AFP Greater Vancouver Chapter Full time
h3>Job Posting – Director, Marketing & Communications (Fraser Academy)

Fraser Academy Association (FA) was founded to serve a vital community need. Since 1982, it has become recognized as a leader in North America by leveling the playing field for students with dyslexia, primarily as an independent school (Fraser Academy). Today, FA has expanded its impact through an Outreach and Training Centre (FAx) reaching across BC, Canada and the world. Leading a pioneering initiative to establish Canada’s first Centre for Dyslexia, it is now on an exciting journey to deepen its commitment to the community.

We serve a gap in the system where approximately 20% of the student population is under-served by mainstream education. The ripple impact of our programming also adds great social value. While people with dyslexia have skills and strengths that are in demand in the 21st century, when unsupported, they are vulnerable to social and emotional risks such as mental health issues, substance abuse, homelessness, higher drop-out rates, and poverty/underemployment.

We are proud to be at the forefront of educational and training practices with the most effective research-based methods. p>

Position Summary:

Reporting to the Chief Advancement Officer (CAO), and with accountability to the Chief Executive Officer (CEO) and Head of School (“HS”), the Director, Marketing & Communications (DMC) is responsible for the development and execution of a marketing, public relations and communications program that supports strategic priorities and desired outcomes. The DMC provides leadership, strategic vision and direction to a small team of marketing and communications professionals who are integral to serving our programming and helping drive philanthropy, fee-based revenue, community impact and support.

The DMC is a key partner to FA’s leadership to support our deeper community expansion by promoting the organization’s meaningful vision of Changing Destiny by Changing Minds. Through building awareness locally, nationally and globally, this role is key to elevating the FA brand while helping lead the initiative to establish Canada’s first Centre for Dyslexia.

  • Develops, leads, and executes an integrated, comprehensive strategic marketing, communications, and public relations plan to serve organizational priorities/goals and enhance brand value.
  • Engages, and sets up for success, the CEO and HS as lead strategists and ambassadors, and other FA leaders, in communication and marketing activities, including coaching on social media use to support the brand.
  • Leads, mentors and motivates a marketing and communications (MarCom) team to be high-performing, including collaborative, and that:
    • is creative and innovative in its approach to position FA, the Centre and their programs as leaders in education, dyslexia and society;
    • executes across multiple communications channels, including print and digital media, speeches, presentations, newsletters, publications, brochures, media releases, proposal development, video, case statements, campaign materials, mass and individual communications;
  • Responsible for performance goals/management and supporting career development of the MarCom team, which currently includes the Communications Coordinator and Marketing & Communications Officer.
  • Chief writer, content creator and editor on key institutional marketing and communications materials while supporting the team in their writing, editing etc.
  • Responsible for day to day operations, and developing and managing the marketing and communications budget, with proper oversight of expenditures.
  • Ensures highly effective project management of initiatives (and associated deliverables), including personnel, resources, time and budget.
  • Responsible for the achievement of the goals and objectives of the marketing & communications plan. li>
  • Implements and evaluates integrated internal and external marketing and communications plans to serve all program pillars, functions and goals of FA and the Centre.
  • Develops, and maintains an organizational crisis communications plan and team, including clear protocols and accountabilities.
  • Manages relationships with external vendors and consultants (marketing consultant, graphic designer, media relations, videographers, etc.)
  • Develops and delegates the deployment, at the tactical level, of all print and digital marketing strategies, communications, and public relations activities, including design, website, social media, advertising.
  • Oversees the development (content development, editorial direction, design) and production of all public materials for program areas and departments, distribution strategy, internal agency-wide internal comms and intranet content.
  • Coordinates media interest and maintains regular contact with target media, as well as school and dyslexia associations.
  • Protects brands, proactively managing reputational risk and issues.
  • Supports all departments/program areas with respect to proper graphic use and branding, develops key messages and assists with associated scripting.
  • Develops and oversees local, national and international marketing initiatives.
  • Works in close collaboration with Admissions to support high engagement from the community to meet enrolment targets (annual and for growth) and the wider Advancement team to support fundraising, alumni and external relations.
  • Provides dedicated communications support to the CEO, HS and Board (examples, script writing, communications, presentations).
  • Communications Excellence: uses communication to engage diverse audiences and clients to realize clear goals while able to demonstrate the impact and measurement of such interactions.
  • Strategic & Creative: consistently integrates organization’s priorities and goals into all work and decisions; li>

Requirements:

  • 7+ years experience as an inspiring, creative leader of an effective Marketing & Communications department, preferably in a not-for-profit/educational setting.
  • Proven and demonstrable track record of outstanding communications and marketing, including growing a brand.
  • University degree, preferably at the honours level, in journalism, public relations, marketing, communications, or a related field.
  • High level of maturity, competence, and professionalism with outstanding written and oral communication skills, including proven excellence in content creation, story-telling, editing, and writing effectively and persuasively to engage and resonate with a diverse range of target audiences.
  • Strategic thinking, creativeness, project planning, budget, project, and human resource management skills, including hiring, directing, evaluating.
  • Sound understanding of fundraising, alumni & external relations is a strong asset.
  • Self-motivated with strong project, budget management and organizational skills with ability to seamlessly handle and deliver on multiple deadline-driven tasks.
  • Advanced working knowledge of Google suite and social media tools.

To Apply:

FA offers an inspiring, supportive, and flexible environment, with competitive compensation packages. To apply, please address your resume, cover letter, and a sample communications piece/portfolio (that you’re proud of), Applications are encouraged immediately with a deadline of November 22, 2024.

  • Director of Marketing

    2 weeks ago

    Vancouver, Canada Glacier Media Digital Full time

    **Job Title: Director of Marketing** **Company: Glacier Media Digital (GMD)** **Location: Vancouver** **Hybrid role** **Job Summary**: Glacier Media Digital is seeking a dynamic and experienced **Director of Marketing** to spearhead both our digital operations and go-to-market strategies. This pivotal role is designed for a marketing leader who excels in...

  • Digital and Brand Marketing Director

    2 weeks ago

    Vancouver, Canada Kaizen Lab Inc. Full time

    p>About the OrganizationAt Ronald McDonald House Charities British Columbia and Yukon (RMH BC), we envision a province where families stay close to their sick children. Today, 2 out of 3 Canadians live in a city or town without a children’s hospital. Our Mission is to give sick children the healing power of being together with family.As a champion of...

  • Director of Brand Marketing

    3 months ago

    Vancouver, Canada Rove Concepts Full time

    Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create...

  • Senior Director, Brand and Marketing

    2 weeks ago

    Vancouver, Canada Great Canadian Railtour Company Ltd Full time

    p>The Senior Director, Global Marketing reports to the Chief Commercial Officer.The Senior Director, Global Marketing, oversees the Marketing department; leading the integrated marketing strategy and brand portfolio across consumer advertising, digital channels (including e-commerce), as well as marketing through the trade channel distribution network. As a...

  • Brand and Marketing Director

    2 weeks ago

    Vancouver, Canada Real Talk Group Full time

    div>Marketing Director Elevate Your Career with a Trailblazing Modular Construction Firm!Position Title: Marketing DirectorLocation: Vancouver, BCSalary: Competitive $90K+ with full benefits Company Overview:Join a 100% Indigenous-owned and female-led business that is revolutionizing the modular construction industry. Our client serves both Indigenous and...

  • Digital and Brand Marketing Director

    2 weeks ago

    Vancouver, Canada Fraser Academy Full time

    p>Director, Marketing & Communications About Fraser Academy Fraser Academy Association (FA) was founded to serve a vital community need. Since 1982, it has become recognized as a leader in North America by leveling the playing field for students with dyslexia, primarily as an independent school (Fraser Academy). Today, FA has expanded its impact through an...

  • Senior Director, Brand and Marketing

    3 days ago

    Vancouver, Canada Rocky Mountaineer Full time

    p>The Senior Director, Global Marketing reports to the Chief Commercial Officer.The Senior Director, Global Marketing, oversees the Marketing department; leading the integrated marketing strategy and brand portfolio across consumer advertising, digital channels (including e-commerce), as well as marketing through the trade channel distribution network. As a...

  • Senior Director, Brand and Marketing

    1 week ago

    Vancouver, Canada Rocky Mountainer Full time

    p>PurposeThe Senior Director, Global Marketing reports to the Chief Commercial Officer.The Senior Director, Global Marketing oversees the Marketing department; leading the integrated marketing strategy and brand portfolio across consumer advertising, digital channels (including e-commerce), as well as marketing through the trade channel distribution network....

  • Brand Director

    5 months ago

    Vancouver, Canada Rove Concepts Full time

    Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create...

  • Senior Digital Product Design Director

    2 weeks ago

    Vancouver, British Columbia, Canada Engine Digital Full time

    Lead a Team of Innovative DesignersWe are seeking an experienced Senior Digital Product Design Director to lead our design team at Engine Digital. As a seasoned professional, you will guide teams in concepting and creatively defining digital products that exceed client expectations.About the RoleGuide the design process, combining strength in brand, UX, and...

  • Director, Content and Brand Marketing

    3 months ago

    Vancouver, Canada Jagger Full time

    We are recruiting for a Marketing Director to join their team, where you'll be managing a team of two people.On-site role - 5x/week. h3>Manage all marketing activities and evaluate ROI.Oversee content, improvements and maintenance of the company website.Lead development and execution of social media content calendar.Support sales team with educational...

  • Marketing Director, Global Brand Strategy

    2 weeks ago

    Vancouver, British Columbia, Canada Great Canadian Railtour Company Ltd Full time

    Job Description:The Senior Director, Brand and Marketing oversees the global marketing strategy and brand portfolio across consumer advertising, digital channels, and trade channel distribution network.Key Responsibilities:Lead integrated marketing campaigns aligned with business goalsOversight of brand architecture and its articulation across all internal...

  • Sales Specialist

    6 months ago

    North Vancouver, Canada Alpine Digital Marketing Full time

    We are a pioneer digital marketing company, based in Vancouver, Canada, seeking a motivated and dynamic Sales Specialist to join our team. This role involves telephone, in-person, and online negotiations, offering a competitive salary with a commission on sales. **Responsibilities**: - Conduct telephone, in-person, and online sales negotiations to secure...

  • Manager - Digital Marketing Operations

    6 months ago

    Vancouver, Canada RS Ventures Full time

    As a Digital Operations Manager at DigiWerks from ZanCon Group, you will play a crucial role in supporting our diverse digital marketing initiatives across various projects. This position involves collaborating closely with the Director of Digital Marketing and other team leaders to enhance brand engagement, improve customer acquisition, and foster growth...

  • Design Director

    3 weeks ago

    Vancouver, Canada Engine Digital Full time

    Design Director Wanted We’re a team of strategists, designers, engineers, and producers, driven by a shared mission to create innovative digital products, services, and experiences that help our clients unlock growth. If you’re up for that challenge, you should join us. The Role We believe that small, collaborative, and cross-functional teams are best...

  • Director of Digital Strategy

    6 months ago

    Vancouver, Canada Wallop Full time

    We are currently seeking a Director of Digital Strategy (DoDS) to join our team. Reporting to the Managing Director, your primary responsibility will be the smooth operation of the Digital Strategy department. You will be involved in all aspects of the day to day operations, from team and client management to sales support and service delivery. Under the...

  • Manager Marketing

    4 weeks ago

    Vancouver, Canada Vancouver Community College Full time

    **Pclass #** - A9986**Who We Are** - We acknowledge that Vancouver Community College (_VCC_) is located on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial._ For over 55 years, VCC has been a leader in...

  • Brand and Marketing Director

    2 weeks ago

    Vancouver, Canada Fintel Connect Full time

    p>Fintel Connect is making waves as the leading growth marketing solution built for the financial industry. Our mission is to support the banking and financial ecosystem with tools and insights that will allow them to better reach future customers and deliver the right products to the right audiences in a compliant and cost-effective way. Fintel proudly...

  • Digital Marketing Director

    1 month ago

    Vancouver, British Columbia, Canada Seequent Limited Full time

    About the RoleSeequent Limited is seeking a highly skilled Digital Marketing Director to amplify our global presence through digital channels and generate quality leads for our solutions.This is a people-management position that involves overseeing all digital marketing activities, including web, SEO/SEM, email, social media, and display advertising...

  • Marketing Director

    2 weeks ago

    Vancouver, British Columbia, Canada Toptable Group Full time

    Toptable Group is a rapidly growing hospitality company with a current portfolio of 12 restaurants operating locally and in the US. We are seeking an experienced Director of Marketing to lead our marketing initiatives and drive results.Job DescriptionThe ideal candidate will have 8-10 years of related experience in marketing, advertising, or public...