Marketing - Marketing Vice President

1 week ago

Vancouver, Canada Tbwa ChiatDay Inc Full time
Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. We’re now on a mission to build the world’s first Social Revenue Platform.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

We are seeking a dynamic and experienced Vice President of Account Management to lead and oversee our Enterprise, Mid-Market, and SMB account management teams. The ideal candidate will have a proven track record in leading commercial account management or customer success teams in the Martech industry, have exceptional leadership skills, and possess a strategic mindset.

Leadership and Strategy:

  • Develop and implement the strategic vision for the account management department.
  • Lead, mentor, and develop a high-performing account management team.
  • Collaborate with the VP of Sales, the VP of Professional Services, the Head of Support, the Chief Strategy Officer, and the executive team to align account management strategies with overall company goals.

Client Relationship Management:

  • Establish and cultivate relationships with C-level executives across top client accounts, becoming a trusted strategic advisor.
  • Act as the executive point of contact for key clients, addressing any escalations, needs and concerns.

Revenue Growth:

  • Identify opportunities within your team for account growth and expansion.
  • Lead the team in the expansion of existing holding companies into new brands and logos.
  • Manage Net Revenue and Gross Revenue Retention.
  • Develop and implement strategies to increase revenue from existing accounts.
  • Step in and help close individual business when needed.

Operational Excellence:

  • Oversee the account management process to ensure efficiency and effectiveness.
  • Manage the building and maintenance of team commission and incentivization plans to drive performance.
  • Monitor and analyze account performance metrics to drive continuous improvement.
  • Ensure compliance with company policies and industry regulations.

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