Executive Vice President

6 days ago

West Vancouver, Canada Nch’ḵaỷ Development Corporation Full time

Nch’ḵaỷ Development Corporation (NDC) was established in 2018 as the economic development arm of the Squamish Nation - Skwxwú7mesh Úxwumixw. Nch’ḵaỷ’s mandate is to develop, manage, and own the active businesses of the Nation and was created to allow for the separation of business and politics within the Squamish Nation.

Our mission is to generate wealth and prosperity from economic opportunities for current and future generations of the Squamish Nation.

**JOINING OUR TEAM**

The **Executive Vice President (EVP) of Marketing, Brand and Community Engagement** is a **Permanent Full-Time** position based at Nch’ḵaỷ’s Head Office. Our Head Office is in West Vancouver, BC on the traditional, and ancestral territory of the Sḵwxwú7mesh (Squamish) Nation and its people. You will be working towards generating wealth and prosperity for the people of the Squamish Nation. You will be working with a supportive team. You will have the opportunity for continuous learning, development, and growth within your job and career.

We offer our Team Members generous benefits to help them achieve their goals and support our company culture. We are looking for Team Members who align with our values, Squamish Nation values - Úxwumixw (Community), Sté lmexw (Collective), Nexwníw (Pride), Wená xws (Empowerment, Respecting Others), Siyám in (Leadership, Everyone has a role to play), Snew íyelh (Culture, Tradition, Resilience, Foundation, Teachings, Knowledge).

**In return, we offer**:

- Opportunities for career growth and development,
- Friendly and supportive work environment and an ambitious team,
- Flexible work schedule (hybrid),
- Extended dental and health care benefits,
- Employee and Family Assistance Program,
- Pension Plan and Supplementary Savings Plan,
- Life Insurance,
- Paid leave (i.e., sick leave, vacation, family days) and 14 statutory holidays including National Indigenous People’s Day and National Day of Truth and Reconciliation.

**SCOPE OF POSITION**

As the **Executive Vice President (EVP) of Marketing, Brand, and Community Engagement**, you will lead the development, execution, and evaluation of strategic marketing initiatives to advance Nch’ḵay’s mission, reputation, and organizational goals. This pivotal role requires a visionary leader with a deep connection to the Squamish community, a strong understanding of market trends, consumer behavior, and expertise in brand management and community engagement.

Reporting directly to the CEO, you will be a key member of the executive leadership team, overseeing strategic internal and external communications, marketing, and community engagement initiatives. Your work will serve the Squamish Nation people, Squamish Nation Council, Nch’ḵay’s Board, team members, business leaders, related parties, media, and the public. You will also direct community engagement for real estate projects, ensuring that the voices of the Squamish people are reflected in the planning and evolution of land use.

**Key Responsibilities**

**Strategic Leadership**
- Develop and implement comprehensive brand strategies that align with Nch’ḵay’s overall business objectives and commitments to the Squamish Nation.
- Champion a visionary approach to branding and communications, integrating Nch’ḵay’s generational importance and its commitment to the Nation into all initiatives.
- Ensure alignment of marketing and communications strategies with the organization’s expanding business lines and global awareness efforts.

**Brand Management**
- Oversee the development and execution of brand initiatives that enhance awareness, loyalty, and market share.
- Drive innovative and culturally informed branding strategies to promote Nch’ḵay’s mission and values.

**Stakeholder and Community Engagement**
- Develop and lead stakeholder engagement strategies, collaborating with the Squamish Nation communications team and other internal/external resources.
- Direct community engagement initiatives for real estate projects, utilizing consultations, focus groups, and other mechanisms to gather input and reflect community voices in project planning.
- Foster strong relationships with community members, leaders, and stakeholders to build trust and support.

**Marketing Leadership**
- Lead multi-channel marketing campaigns, including digital, social media, and content marketing efforts.
- Analyze market trends and competitor activities to identify growth opportunities and areas for improvement.
- Measure and report on the effectiveness of marketing campaigns, making data-driven adjustments to optimize results.

**Public Relations and Communications**
- Develop and oversee communications strategies that enhance Nch’ḵay’s reputation and visibility.
- Act as the primary spokesperson, guiding responses to media requests and managing government and institutional relations.
- Approve and oversee messaging across all communications platforms to ensure clarity and consistency.

**Internal Communications**
- Oversee internal mes

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