Senior Brand and Marketing Manager

5 days ago

Brampton, Canada Sun Pharmaceutical Industries, Inc. Full time

Lead the marketing planning and execution in support of the key brand.

Duties and responsibilities

  • Work with Commercial Operations to establish revenue forecast
  • Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
  • Managing external agency partners to optimize the delivery of promotional tactics and materials
  • Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
  • Marketing analysis and insight development/action planning/execution
  • Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
  • Sharing insight gained from internal and external sources
  • Development of the brand strategy
  • Competitor analysis
  • Collecting, interpreting and disseminating competitor information
  • Segmentation – identify and plan/execute by segment to drive segment migration
  • Establishing basis of segmentation, quantifying and establishing segment needs
  • Lead positioning establishment for the brand
  • Developing key brand messages for the brand
  • Assisting with planning, design and organization of key promotional stakeholder communication platforms, e.g., Speaker symposia, educational meetings
  • Lead Advisory Boards with key customers across Canada
  • Periodically meets with top opinion leaders and establishes good rapport with them
  • Assisting with training initiatives and regular team meetings as required
  • Responsible for communicating effectively within the sales and marketing, medical team on pertinent information
  • KPI (Key Performance Indicators) development and tracking
  • Cross functional alignment: buy-in amongst colleagues, brand teams, BU (Business Units) engagement
  • Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
  • Develop training on key materials with support of a training consultant

Additional responsibility (Only applicable to customer facing roles)

Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day

Qualifications

  • Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
  • Preferably additional marketing or business training; MBA ideal
  • Has worked in pharmaceutical industry for at least 7-10 years as Brand Manager, or Sales Representative, or Sales Supervisor.
  • 5-7 yrs Brand Management experience including launching key brands in local environment
  • Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing / market research / selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
  • Strategic thinking and problem-solving skillsets essential
  • Experience working with PAAB regulations, IMC and local compliance agencies
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