Senior Manager, Brand

4 weeks ago


Old Toronto, Canada Tbwa ChiatDay Inc Full time
p>Kensington is an award-winning luxury tour operator offering tailor-made, private-guided experiences to the world’s most extraordinary destinations. Our brand promise is ‘to create the experience that changes the life’, and with our growth plans, we are looking for passionate and highly motivated sales professionals with travel experiences to be part of our fun, collaborative, and engaging team.

The Senior Marketing Manager role is focused on creating high-touch experiences that elevate each customer interaction. Develop, implement, and optimize high-impact marketing campaigns to drive engagement, retention, and customer loyalty. Work across channels including email, digital, social, and web to ensure a cohesive brand experience.

Project Leadership: Lead and mentor a team of marketing professionals, fostering collaboration and accountability within cross-functional teams. Oversee project timelines, resource allocation, and budgets to ensure timely and successful campaign delivery.CRM Management: Utilize HubSpot and other CRM tools to manage customer journeys, segment audiences, and automate communications. Ensure CRM strategy aligns with overall marketing objectives and provides a seamless customer experience.HTML & CSS Deployment: Support the team in building, testing, and deploying campaign assets with HTML and CSS as needed, ensuring all touchpoints are visually compelling and technically optimized.Vendor & Gifting Management: Oversee gifting initiatives, ensuring quality and timely execution of exclusive customer experiences.Performance Analysis & Optimization: Regularly analyze campaign performance, providing insights and recommendations to improve effectiveness. Track, measure, and report on campaign ROI, making data-driven adjustments as needed.
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