Brand Designer Senior

2 weeks ago

Old Toronto, Canada Relayfi Full time
Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Relay’s brand design team is growing We’re looking for a Senior Designer to help us scale the impact of our brand, increase our creative output, and elevate the mix and quality of our designs. This is a unique opportunity to help evolve Relay’s visual brand storytelling to accelerate our growth with U.If you’re eager to apply your design talent in a fast-growing scale up and shape the future of an industry-leading brand, we want to hear from you


What You'll Be Doing
  • Develop, design, and produce industry-leading creative concepts and digital and physical assets, including webpages, landing pages, ebooks, webinars, social media content, blog visuals, ad units, pamphlets, swag, and more.
  • Work with the Senior Brand Design Manager to develop creative direction for mission-critical projects that clearly and persuasively connect with our target audience, driving user engagement and conversions.
  • Quickly turn concepts into wireframes, mockups, and prototypes and collect feedback from project stakeholders to refine designs while maintaining timelines.
  • Use A/B testing, heatmaps, analytics and other tools to inform and iterate on design decisions to improve performance metrics.
  • Build and manage a team of freelancers to execute on pipeline of creative assets for marketing team and other company stakeholders.
  • Elevate Relay’s brand design across all touchpoints ensuring a consistent and impactful experience for our target audience.
  • Coordinate and maintain a library of branded assets, including photography, graphics, iconography, templates, and other company design content.
  • Stay up-to-date on competitor brand campaigns as well as brand design and industry trends to support leading design creation.
  • Be an internal champion for Relay’s brand design ensuring a high quality output and consistent experience for our target audience and customers.
Who You Are
  • You have 5+ years design experience across a wide variety of digital and physical assets that showcase your deep knowledge of design principles.
  • You are an expert in Figma, Adobe Suite and other design tools.
  • You have a portfolio of standout designs that demonstrates your ability to elevate brand quality and deliver tangible business results.
  • You’re a self-starter and team collaborator with a degree in graphic design and clear opinions on what quality design looks like.
  • You’re committed to researching Relay’s customers, understanding their pain points and using those insights to influence your design strategy.
  • You have demonstrated experience managing teams of design freelancers to deliver different types of creative on brand and on time.
  • You’re highly skilled at translating concepts and feedback into compelling visual and user-centered designs.
  • You have a clear passion for creating exceptional, world-class design experiences for brands.
Bonus Points
  • Experience designing for industry-leading financial or B2B brands.
  • Experience with illustration or motion design.
  • Experience in a fast-paced startup environment.

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