Innovation Senior Brand Manager

21 hours ago

Old Toronto, Canada Illinoisagconnection Full time

Position Title: Innovation Senior Brand Manager

Position Type: Regular - Full-Time

Position Location: Oakbrook Terrace

Requisition ID: 33548

About McCain.

At McCain, we're feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values-Family, Authentic, Trusted, and Quality-shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain

Why join the McCain family.

  • Your Life - we're here to help you fulfil your potential, flourish, and thrive in work and life.
  • Your Success - work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success.
  • Your Impact - we want you to make a meaningful, lasting impact for you, for your colleagues, and for the business.

McCain is a place where you can grow from the ground up, so join us and see how you can MAKE IT at McCain.

About the role.

The Innovation Senior Brand Manager is a critical member of the Appetizers Innovation Team at McCain who leads a strategic disruptive growth platform and one direct report. This individual is responsible for building and executing a multi-year platform strategy to unlock profitable growth and drive more of the menu as part of the 2030 business unit strategy. Reporting to the Innovation Director, the Innovation Senior Brand Manager will lead end-to-end commercialization of breakthrough innovation across all channels and segments, including Foodservice and Retail across USA & Canada. Responsible for driving scalable innovation from ideation to market readiness that delivers the company strategy, enhances the brand market position, builds competitive advantage and fuels momentum for continued business growth.

Accountabilities.

  • Deliver compelling disruptive innovation platform strategy, based on consumer, customer and category insights, and market trends, grounded in the McCain long range plan objectives (where to play, how to win, growth targets), category, brand, portfolio strategy and demand space framework.
  • Deliver a 3-year disruptive innovation pipeline, inclusive of product and packaging innovation, with a focus on new environments, new occasions and new platform capabilities, with clarity to horizon pathing and pacing of workstreams.
  • Lead global and regional projects from opportunity to insight to proposition development and validation, through to launch readiness, leveraging the Navigator process, liaising with the insights, marketing teams and go to market hub. Manage projects to agreed budgets, timelines and KPI's.
  • Accelerate the company's innovation process and disruptive innovation planning, lead big bet sizing and pipeline sufficiency (reporting into PPGR) to meet our growth objectives and building best practices for how we innovate that unlocks collaboration and feeds desirability, feasibility and viability.
  • Champion innovation process improvement, enhancing process agility while delivering on quality of launch.
  • Define the role of innovation in the portfolio and P&L, with clarity to product mix, positioning, pricing and margin profile to drive growth across channels and demand spaces.
  • Act as a hub of communication to ensure stakeholders are fully integrated in key disruptive innovation activities.
  • Engage cross functionally with go to Market hub and externally with customers to align disruptive innovation and pave the way for new products in the market that will meet market needs.
  • Participate in industry events to understand market trends and developments that can be leveraged by the company.
  • Champion innovation by actively learning and sharing best practices, keeping a pulse on the competitive environment and identifying rising trends and capabilities.
  • Champion an insight led and demand centric growth culture, putting insights at the heart of our disruptive innovation plans and strategy.
  • Manage and develop a Manager/Associate Manager, providing guidance to drive successful product commercialization.
  • Support global platform innovation strategy & governance, creating strong global partnerships, sharing best practices and leveraging synergies and influencing with global & cross-regional teams.

Qualifications:

  • Bachelor's degree required; MBA preferred.
  • 7+ years of Marketing or brand management, with a minimum of 3 years in an innovation role.
  • A proven track record developing new-to-world and new-to-company innovation, white space development, new occasion or new environment penetration.
  • Strong project management expertise with experience balancing big-picture with day-to-day execution.
  • Strong people management and leadership skills with high EQ with 2-3 years of experience managing direct report(s).
  • Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
  • Proven track record in delivering several complex projects at a time.

Skills:

The successful candidate will have natural curiosity and the ability to generate breakthrough what if thinking. They will thrive in ambiguity, translating emerging trends, market analysis, and insights into groundbreaking product concepts. They possess a strong commercial acumen and the ability to lead cross-functional teams to success, overcoming challenges to drive profitable growth for the brand and the business.

The McCain experience.

We are McCain: this statement is about our power collectively and our importance individually-your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we're better together.

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