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Marketing Manager, Equiton Developments

3 months ago

Burlington, Canada Accoravillage Full time

Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We’ve discovered that finding the right opportunities involves time, experience, and discipline. We strategically anticipate trends and capitalize on value creation opportunities to strengthen our market position, all while prioritizing an excellent living experience for our Residents and delivering a robust portfolio for investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

About the Position:

This position will support Equiton Developments, the real estate development arm of Equiton, and will be responsible for creating, executing, and optimizing campaigns that drive awareness, consideration, and lead generation for existing and future development projects. Success in this position requires the ability to thrive in the fast-paced environment of day-to-day marketing activities and evolving needs. Strong organizational skills, proactivity, attention to detail, and excellent communication skills are paramount. Previous experience in working within the real estate sector is highly valued.

Successful candidates must have three to five years of experience in marketing and be available to work at the company's head office in Burlington, ON.

Responsibilities:

  • Work closely with the VP of Sales & Marketing, Equiton Developments to understand the key objectives and deliverables.
  • Work in partnership with Equiton’s creative team as well as external agencies when required to guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Create and execute email and social media campaigns driving people to register for more information about Equiton Development homes for sale, including copywriting, asset coordination, quality assurance, scheduling, and testing.
  • Manage different target audiences and segments for email messaging to drive engagement.
  • Utilize automation software to build and execute automated and triggered email campaigns.
  • Provide regular campaign performance reports and assess against goals.
  • Help conceptualize and execute multi-channel campaigns across the home buying prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
  • Ensure all content is up to brand standards and industry best practices.
  • Gather customer and market insight to inform outreach strategies, increase registrations, and generate more qualified leads.
  • Write and assist in creating various content aimed at driving registrations for more information regarding current projects, including news/press releases, informational documents such as blogs, social media posts, email copy, and website copy.
  • Simultaneously manage multiple projects with short deadlines.
  • Produce consistent and error-free content that adheres to the company’s high standards.

Qualifications:

  • A minimum of 3-5 years’ experience in a similar position (real estate development experience will be an asset).
  • Degree in marketing, communications, journalism, or relevant field.
  • Solid understanding of online copywriting and how it impacts search engine optimization.
  • Proficient in marketing automation tools like Mailchimp and social media management tools like Hootsuite and Later.
  • In-depth knowledge and understanding of social media platforms (Facebook, LinkedIn, Instagram, and Twitter) and how they can be deployed.
  • Demonstrated experience in marketing analytics.
  • Outstanding communication and relationship management skills – operates with tact, diplomacy, and integrity.
  • Anticipatory, proactive, and responsive – thinks ahead and plans accordingly with minimal guidance.
  • Strong work ethic and team player – trustworthy, capable, and reliable.
  • Ability to thrive in a fast-paced environment.

Our Commitment to Diversity, Equity, and Inclusion:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected, and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background, and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying; however, only those selected to continue will be contacted.

Our Core Values:

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

Offering the highest level of professional expertise, quality service, and knowledgeable insights.

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

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