Digital Marketing Specialist

3 weeks ago

Burlington, Ontario, Canada Equiton Full time
About the Role

Equiton is seeking a skilled Web Developer to join our digital marketing team. As a key member of our team, you will be responsible for ensuring the smooth operation, optimization, and enhancement of our website to drive high-quality leads.

This role requires a strong understanding of WordPress development, including theme and plugin customization. You will also be responsible for implementing and managing tracking systems for digital campaigns, as well as ensuring website security and compliance with regulations such as GDPR.

As a Web Developer at Equiton, you will have the opportunity to work closely with our marketing and design teams to implement front-end improvements and ensure our website remains cutting-edge in performance and user experience.

Key Responsibilities
  • Enhance site performance, usability, and accessibility across desktop, tablet, and mobile platforms.
  • Collaborate with the marketing team to implement on-page SEO strategies.
  • Monitor and maintain website security, including SSL certificates and regular plugin updates.
  • Build, update, and optimize landing pages to enhance user experience and increase conversion rates.
  • Set up tracking tools to monitor campaign performance and lead generation.
Requirements
  • 3+ years of experience in WordPress development.
  • Expertise in implementing and managing tracking systems for digital campaigns.
  • Proficient in SEO best practices and optimization techniques.
  • Experience with analytics tools such as Google Analytics and Google Search Console.

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