Director, Digital Marketing

7 months ago

Burlington, Canada Equiton Partners Inc. Full time

**About Equiton**:
Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

**About the Position**:
Equiton is looking for a Director of Digital Marketing to oversee the organization’s overall digital marketing strategy. Reporting to the VP of Marketing & Communications, this role will be responsible for planning, developing, implementing, and managing key digital marketing practices, including brand awareness and lead generation campaigns, Search Engine Optimization, Web Development and Maintenance, and all Digital Marketing Reporting. This individual will mentor and lead a team of digital marketers, work cross-functionally across the Marketing team and partner closely with Sales and IT to drive the company’s aggressive growth objectives.

**Key Functions and Responsibilities**:

- Plans, executes, measures, and optimizes all digital marketing campaigns and assesses against goals (ROI and KPI’s). Utilize analytics tools to measure performance and derive actionable insights.
- Oversee the creation of compelling and engaging content for digital platforms, ensuring it aligns with brand guidelines and resonates with target audiences.
- Leverages analytics and insights to identify critical conversion points, drop off points, and optimizes user funnels.
- Enhances Search Engine Optimization to drive qualified traffic to the website.
- Developing, maintaining, and optimizing the firms’ various websites and online portals.
- Effectively communicates strategy, recommendations and results to senior management using analytics.

**Required Skills and Abilities**:

- Demonstrated experience in mentoring and leading a team of digital marketing professionals.
- Experience in setting up and optimizing PPC campaigns across all major search engines and social media channels.
- Demonstrable experience leading and managing SEO and SEM.
- Solid knowledge of website and marketing analytics tools (Google Analytics Certified, Google AdWords Certified, Facebook Blueprint Certified, HubSpot Marketing Certification).
- Expertise in optimizing landing pages and user funnels. Solid experience in optimizing campaigns based on results (targeting, creative, platform).
- Proven experience in setting up marketing dashboards and working with CRM systems to ensure leads are effectively captured and managed.
- Advanced knowledge of HTML/CSS, JavaScript, jQuery, PHP Frameworks, WordPress and CMS platforms.
- Experience in API Web Integration.
- An excellent communicator who can distill complicated concepts into easily digestible recommendations and strategies.
- Can effectively make recommendations based on analytics and insights and is constantly looking for ways to optimize and improve current practices.
- Ability to perform under pressure in a results-driven environment.
- Strong time management, follow-up, and organizational skills.

**Education and Experience**:

- A minimum of 7-10 years’ experience in leading a highly successful digital marketing team.
- Experience in the financial services or real estate sectors is considered an asset.

**Our Commitment to Diversity, Equity and Inclusion**:
In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

**Our Core Values**:

- Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.
- Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.
- Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.
- Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we fos

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