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Digital Marketing Specialist

1 month ago

Burlington, Ontario, Canada Equiton Partners Inc. Full time
About Equiton Partners Inc.
Founded in 2015, Equiton Partners Inc. is a leading private equity investment firm with a strong track record of success. Our team of experts has a deep understanding of the industry and a proven ability to create long-term wealth through real estate investing. We are committed to finding the right opportunities and adapting our strategy to stay ahead of the curve.

Our Culture:
At Equiton Partners Inc., our culture is built on a foundation of integrity, accountability, expertise, customer focus, and entrepreneurial spirit. We prioritize our people and create an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

About the Position:
The Email Marketing Specialist will play a critical role in developing, implementing, and optimizing Equiton Partners Inc.'s email, SMS, and LinkedIn automation campaigns. Reporting directly to the Director of Digital Marketing, this role will drive engagement and conversions through targeted, data-driven campaigns. The successful candidate will be the subject matter expert in email marketing strategies and automation tools, supporting lead generation and overall business growth.

Key Responsibilities:
  1. Develop and execute email and SMS marketing campaigns, including list segmentation, design, and deployment.
  2. Manage and optimize LinkedIn lead generation automation tools.
  3. Conduct A/B testing to continuously optimize campaigns and increase engagement.
  4. Write compelling and engaging email copy tailored to target audiences, ensuring consistency in tone and messaging.
  5. Analyze and report on campaign performance to stakeholders, recommending improvements.
  6. Ensure all campaigns comply with CASL and other regulations.
  7. Collaborate with internal teams to align campaigns with business objectives.
  8. Monitor database health and implement best practices for list growth, hygiene, and segmentation.
  9. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
  10. Create and maintain email templates, ensuring consistency in branding and message.
  11. Stay up-to-date on email marketing trends and tools, advocating new ideas to improve overall performance.
Accountability:
This role requires careful handling of sensitive customer information and marketing data. The Email Marketing Specialist will be responsible for the accuracy and timely delivery of all campaigns, with a direct impact on lead generation and company revenue.

Leadership/Supervision/Coordination of Others:
The Email Marketing Specialist will collaborate with internal teams and external vendors to drive campaign success.

Communication:
  1. Communication will involve collaborating with cross-functional teams, with most interactions in written and verbal formats.
  2. Presenting Insights: The role requires regular presentation of campaign performance and optimization insights to senior management, offering recommendations for ongoing improvements.
Required Skills and Abilities:
  1. Hands-on experience with email marketing platforms such as MailChimp or Klaviyo.
  2. Experience with SMS marketing.
  3. Experience with LinkedIn automation tools is a plus.
  4. Strong knowledge of email compliance standards (CASL).
  5. Proficiency in HTML/CSS for email.
  6. Experience managing large-scale email and SMS marketing campaigns with a focus on maximizing engagement and ROI.
  7. Experience with email copy development and optimizing creative assets for better performance and higher conversions.
  8. Excellent project management and organizational skills.
  9. Strong verbal and written communication skills.
Education, Qualifications & Experience:
  1. Bachelor's degree in marketing, business, or related field.
  2. 3+ years of experience in email marketing, CRM, or digital marketing roles.
Judgement/Problem Solving/Decision Making:
  1. The role requires independent decision-making in applying marketing best practices, interpreting data, and solving problems related to campaign performance.
Our Commitment to Diversity, Equity and Inclusion:
At Equiton Partners Inc., we are committed to building a diverse and inclusive workplace where all employees feel valued, respected, and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background, and experience. If you require accommodation for any part of the recruitment process, please let us know, so that we will work with you to meet your needs.

Our Core Values:
  1. Integrity: Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.
  2. Accountability: Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.
  3. Expertise: Offering the highest level of professional expertise, quality service, and knowledgeable insights.
  4. Customer Focused: We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.
  5. Entrepreneurial Spirit: Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.
Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.
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