Retail National Sales Manager

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here .

As the Retail National Sales Manager, you will be responsible for leading the Canadian Retail Sales Team (3 direct reports) and strategy through the placement, adoption, and share of isle for both bricks & mortar and e-commerce with Canada’s largest retailers of the Master Lock and Sentry Safe Brands.

You will support your team as they plan and implement programs for expanded penetration and growth and are accountable for assuring both the sales and profitability goals for all accounts across Canada Retail Channel are achieved whilst fostering a culture of talent development, innovation, and strong engagement. You will be a collaborative partner that provides visibility to a large internal support team including Leadership.

The ideal candidate will be a seasoned leader with (5+) years of managing a team with a strong background in growing and developing talent and engaging your team. You will have (10+) years of experience in managing national retail accounts and a strong entrepreneurial mindset in the consumer goods industry.

This role is hybrid-based out of our Greater Toronto, Ontario office working (1) day a week in-office and the rest remote and traveling up to 25%. We offer a competitive salary with car allowance.

What you will be doing:

• Manages and Leads the Retail Canada Sales team across all aspects of the Master Lock and Sentry Safe Retail Sales portfolio to meet or exceed retail sales plan revenue and margin targets.
• Responsible for the recruitment, selection, and training of all Retail Canada National Account Managers including their development and performance evaluations.
• Establishes and implements consistent, effective, and repeatable strategic sales process for the Canada Retail sales team, leveraging data/analytics to drive retail insights and growth.
• Develops and implements strategic sales plans to accommodate corporate goals.
• Leads Retail forecasting activities and sales updates.
• Works with internal resources to ensure maximum customer performance (marketing, finance, logistics, customer service, etc)
• Guides and supports team of sellers as they develop and manage customer programs to drive sales growth
• Works cross-functionally with supporting departments to support their team and gain approvals.
• Develops annual sales plan in support of organization strategy and objectives.
• Directs implementation of and execution of sales policies and practices.
• Design, implement, and continuously refine guidelines, content, and approach of regularly scheduled Retailer Business Reviews, planogram reviews, and promotional content ensuring sales team and customer adoption.
• Prepare monthly, quarterly, and annual sales forecasts and regularly monitor sales performance.
• Manages and administers the retail budgets to include travel, expenses, trade shows, co-op advertising, and all other budgeted advertising and marketing spend related to the Canadian retail business.
• Attends national and regional conventions, trade meetings, and dealer associations as identified or designated as meaningful for general business development and team support.
• Regularly monitors and reports on operating conditions and specific problems, opportunities, and trends. Maintain in-depth awareness of market and competitive trends and conditions, end-user attitudes and characteristics, business trends, and general economic conditions.
• Embraces and encourages a collaborative sales effort.

KEY COMPETENCIES

• Leadership: A strong collaborative leader with a commitment to building winning teams and developing talent.
• Market Knowledge: Strong understanding of the Canadian Retail market.
• Builds Relationships: Effectively builds and maintains relationships internally and externally.
• Business Insight: Apply knowledge of business and the marketplace to advance the team and organization’s goals.
• Collaborate: Build effective partnerships and work collaboratively with others to meet shared objectives
• Communicate Effectively: Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instill Trust: Gain the confidence and trust of others, including their team through honesty, integrity, and authenticity.
• Customer Focus: Build strong customer relationships and deliver customer-centric solutions.
• Organizational Savvy: Maneuver comfortably through complex policy, process, and people-related organizational dynamics.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Decision Quality: Make good and timely decisions that keep the organization moving forward.
• Plans and Aligns: Plan and prioritize work to meet commitments aligned with organizational goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Tech Savvy: Anticipating and adopting innovations in business-building digital and technology applications.
• Financial Acumen: Ability to utilize tools/software to analyze potential financial impacts resulting from shifts in markets, customers, products, or personnel performance and drive internal change to overcome or capitalize on them.

• >10+ years of sales experience, with +5 years of previous sales leadership experience.
• Experience building, leading, and developing high-performing sales teams.
• Experience in developing and collaborating on go-to-market strategies.
• Excellent verbal, written, and presentation communication skills are essential.
• Above-average ability to foster mutually beneficial relationships with customers.
• Ability to travel up to 50% or as required.

Preferred Qualifications

• Bachelor’s degree in business, marketing, or related field.

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [emailprotected] and let us know the nature of your request along with your contact information.