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Digital Advertising Specialist | PPC

2 months ago

Mississauga ON, Canada BoomerangFX Full time

Why BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve specialized industry segments spanning Aesthetic Medicine, Cosmetic Surgery, Optometry, Ophthalmology, Women’s Health and Holistic Wellness.Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private healthcare practices.Role OverviewOur Digital Advertising Specialist are a pivotal role in BoomerangFX's digital marketing services team. Working directly with an owned portfolio of clients, this role owns communicating results based on the planning, execution, and optimization of paid media deliverables. In this role you will build and grow your experience in creating high performing digital marketing campaigns for our global client base (focused on Canada, USA, UK, and Australia).***Please note that this is a 5 days/week In-Office position, based in our office in Mississauga, ON***Key ResponsibilitiesDigital Advertising Expertise:Execute successful campaigns on Google Ads, Facebook Ads, and Remarketing, focusing on lead generation and achieving measurable improvements such as reducing CPL and increasing conversion rates.A/B Testing and Optimization:Implement and analyze A/B testing strategies to optimize campaign performance and maximize ROI.Specialized Industry Knowledge:Apply expertise in B2C healthcare marketing through Facebook ads, with a potential for programmatic ad placements and brand campaigns.Organizational Management:Maintain rigorous organization to meet promotional deadlines, manage approvals, and handle pending tasks efficiently.Demonstrate a solid understanding of the cosmetic industry landscape.Creative Asset Development:Create and optimize digital assets including text ads, responsive display ads, and video ads using templates to enhance campaign effectiveness.Client Growth and Performance:Drive quality B2C traffic, increase consumer interest, and grow revenue for clients through effective digital marketing strategies.Manage multiple client portfolios across various platforms while maintaining budget thresholds.Regulatory Compliance:Ensure compliance with online medical policies, copyright laws, and privacy regulations.QualificationsMinimum 3 years of hands-on experience managing Google Ads.Proven success in Google Ads, Facebook Ads, and Remarketing, specifically in lead generation campaigns with documented improvements in CPL and conversion rates.Strong background in A/B testing methodologies and optimization techniques.Preferably experience in B2C healthcare marketing through Facebook ads, and familiarity with programmatic ad placements.Excellent organizational skills with the ability to manage deadlines and approvals effectively.Knowledge and appreciation of the cosmetic industry.Ability to create and optimize digital assets (text ads, responsive display ads, video ads) using templates.Track record of driving quality B2C traffic, increasing consumer interest, and growing client revenue.Experience managing multiple client portfolios across platforms while adhering to budget constraints.Basic understanding of online medical policies, copyright laws, and privacy regulations.What We Offer:Vacation to rest, recharge and enjoyExtended health care + dental care + vision careOnsite fitness facilitiesBonus payCompany events (social hours, team events)Working Conditions:100% Onsite in Mississauga, ON