Digital Marketing Spec

3 days ago

Mississauga, Canada Osmow's Full time

Purpose:
Primary Responsibilities (include but are not limited to):

- Develop, implement, and manage PPC campaigns across Google Ads, Facebook, Instagram, and other platforms to drive local restaurant traffic and sales.
- Monitor and analyze campaign performance, adjusting strategies and budgets to maximize ROI.
- Collaborate with the marketing team to create and execute effective social media strategies, focusing on local restaurant promotions and brand engagement.
- Create and manage digital assets for Osmow's online ordering platform and mobile app to ensure consistency in branding and messaging.
- Conduct keyword research and stay up-to-date with the latest PPC, digital marketing, and video editing trends to enhance campaign effectiveness.
- Track, analyze, and report on key performance metrics, making recommendations for continuous improvement.
- Support the development of SEO strategies to improve website traffic and search rankings.
- Communicate with franchisees to align digital strategies with local restaurant goals and promotions.
- Perform other related duties as needed.

Qualifications:

- 1+ years of experience in PPC (Meta, Google Ads, etc.), preferably in the foodservice or restaurant industry.
- 1-3 years of design experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or Canva.
- Proficiency in using analytics tools like Google Analytics to measure and optimize campaign performance.
- Solid understanding of SEO principles and best practices.
- Strong project management and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- French language skills are an asset.

Preferred Skills:

- Experience with content management systems (CMS) like WordPress.
- Experience with local SEO strategies to enhance the visibility of individual restaurant locations.
- Motion graphics experience for creating engaging digital content.

Working Conditions and Physical Capabilities
- Almost always work indoors. May on rare occasions work outdoors.
- Often share office space with other workers.
- May required to travel occasionally

Acknowledgement:
I, _______________, agree that this job description and the accountabilities listed above have been reviewed, understood, and accepted as part of the terms of my employment.

Signature: ________________ Date: ____________

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