Programmatic Sales Strategist

4 days ago

Old Toronto, Canada Postmedia Network Inc. Full time

Position: Programmatic Sales Strategist
Position Type: Full-Time, Permanent
Location: Toronto, ON (Remote)

The Company:
Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

Postmedia is looking for a tech-savvy, results-driven, enthusiastic Programmatic Strategist to join our Sell Side Programmatic Strategy team, with primary focus on large client and agency business. The successful candidate must be comfortable growing business opportunities while becoming well-versed in the technical implementation of Postmedia’s programmatic solutions. This position will report to the Director of National Programmatic Sales, working alongside our senior strategists.

What you'll do:

  • Coordinate and participate in client campaign kick-offs to outline strategy,scope, and execution so all parties are aligned on expectations.
  • Build Programmatic Guaranteed, Preferred and PMP deals in Google Ad Manager, Index Exchange or other as needed.
  • Analyze and optimize sell side programmatic campaign performance to meet and exceed client goals and expectations, measuring against established KPIs.
  • Keeping informed about pacing, spending and optimizations for ongoing campaigns.
  • Identify and set goals and KPIs for campaigns and continuously track results.
  • Collaborate with National Sales reps on client pitches and strategic approaches.
  • Present strategy and reports/data analysis to clients and teams.
  • Identify trends and present ideas for growth.
  • Educate stakeholders on programmatic and first-party data solutions.
  • Provide ideas to improve campaign build and optimization practices.

Who you are:

  • 2 years+ working in a digital sales or programmatic trading/buying environment.
  • Experience with ad serving & reporting platforms: Google Ad Manager (GAM), DV360.
  • Comfortable in a sales focused environment with revenue targets working remotely.
  • In-depth knowledge of DSP capabilities and executions is a plus.
  • Innovative thinker, open to presenting new ideas, processes, and efficiencies with confidence.
  • Ability to communicate with clients directly, and to provide turnkey solutions.
  • Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Microsoft Teams and SharePoint).
  • Ability to work under pressure, meet deadlines and manage volume.
  • Detail-oriented, curious, proactive and resourceful.
  • Excellent communication and presentation skills required.
  • Outgoing, personable, responsible and a strong collaborator, both internally and externally.
  • Strong multi-tasking, analytical and problem-solving skills.

Compensation Model: This role includes a competitive base salary plus commission bonus

Reporting to: Angela Steurnagel, Director, National Integrated & Programmatic Sales

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.

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