Programmatic Strategist

1 week ago


Toronto, Ontario, Canada Merkle Full time

Other:

Toronto, ON

About the job:

  • Set up and provide oversight of programmatic campaigns across various platforms
  • Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
  • Project and account management of campaign from beginning to end from initial briefings, planning, platform(s) setup and golive to post reporting
  • Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
  • Work effectively with internal and external partners including planners and media partners
  • Completing, post launch audits, campaign optimizations & pacing on programmatic campaigns
  • Review and flag any potential challenges or opportunities within live campaigns

Qualifications:

years of programmatic experience

  • In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
  • Basic understanding of tagging, ad serving & campaign management tools
  • Strong problem solving and critical analysis skills
  • Desire to continuously learn and develop
  • Aptitude to build and maintain strong working relationships
  • Excellent communication and writing skills
  • Ability to organize and strong attention to detail
  • Advanced Excel & Powerpoint knowledge

Additional Information:

LI-DM1

About the Company:

We are champions for meaningful progress, helping our clients to win, keep and grow their best customers.

With best-in-class services and solutions in media, CXM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists.


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