Sales Force Analytics Lead

2 months ago

Mississauga, Canada GSK Full time

Are you an enthusiastic, self-driven and passionate sales professional with strong communication skills, coupled with an excellent analytical/strategic mindset and an eagerness to grow, learn and sharpen your skills?

Job Purpose

The successful candidate will work cross-functionally with commercial, sales, business intelligence, and digital teams to drive business performance through analytics-based strategy recommendations, and key strategic sales initiatives, such as customer segmentation, sales force alignment, and engagement planning.

Details & Responsibilities

  • Work closely with the commercial business to advise upon and support the review of salesforce field metrics and to conduct deep dive sales force analytics to advise on both precise and broad strategic direction.
  • Responsible for strategy, communication, and implementation of multichannel customer engagement planning activities to maximize field effectiveness.
  • Responsible for customer segmentation & targeting projects for priority brands (in-house or 3rd party), aligned to each brand’s business plan, as well as other ad-hoc tools to assist in short-term strategic sales initiatives.
  • Responsible for strategic territory alignment, proactively refining established territories in a dynamic environment, and establishing de novo territory alignments for launch brands.
  • Accountable for integration of strategic metrics into key sales platforms (Veeva, PowerBI), and support/consult on the management and procurement of SFE datasets.
  • Responsible for management of BAaaS (Business Analytics as a Service) resources who support Territory Alignment and Engagement Planning.

Why you?

Basic Qualifications

  • Post-secondary degree in science, business, or financial management.

Required Qualifications

  • Excellent analytical skills, creative problem-solving skills and sound judgment.
  • Proven ability to synthesize business questions and deliver solutions to drive improvement in performance.
  • Excellent communication and interpersonal skills.
  • Well-developed time-management and multi-tasking ability.
  • Excellent influencing and engagement, and strong ability to engage senior stakeholders and challenge based on expertise and personal credibility.
  • Proven ability to interact effectively with a diverse group of business partners individually and within a team environment.
  • Results oriented with a proven ability to prioritize work and meet challenging deadlines.

Preferred Qualifications

Advanced knowledge of our sales force effectiveness tools and, ideally, experience working in the pharmaceutical industry will provide the individual with the ability to drive strategic priorities. Advanced proficiency with Excel is strongly preferred, and familiarity with PowerBI and Veeva is an asset.

Knowledge of how to inspire and lead others across the business will be applied to gain endorsement for recommended strategic approaches and organizational alignment and commitment to implement the agreed approach.

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