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Marketing Lead

4 months ago

Old Toronto, Canada Diversio Full time

Diversio is the first diversity workforce platform using artificial intelligence to help companies like Disney, Paramount, Unilever, Microsoft, American Express, and Ceridian advance diversity, inclusion, and equity through the power of award-winning software and data. Founded on integrity, accuracy, and a desire to have companies work towards a more inclusive, safe, and efficient workforce, the Diversio platform is the gold standard for inclusion, surfacing critical data, insights, and tools to mobilize teams around diversity and inclusion efforts. We are leaders in the industry that are using technology to build a product that can help solve and measure real-world problems.

A career with Diversio is an opportunity to work with incredibly smart humans, build a category, and make meaningful contributions toward building a truly inclusive workplace, everywhere. It is a chance to join a rapidly growing company that has been recognized by Fast Company as a “World Changing Idea in Data and AI.” Diversio is a fast-growing start-up that is backed by top-tier investors, First Round Capital and Golden Ventures, and is looking for someone who is excited to make meaningful change in the world through technology and grow their career at a hyper-growth company.

About the Role:

As the Marketing Lead at Diversio, you will play a pivotal role in shaping the company's brand, driving customer acquisition, and growing our already strong market presence. You will work closely with the Chief Revenue Officer to develop and execute marketing strategies that align with our business objectives.

This position is a hybrid role, and employees are expected to be in the office two days a week.

Key Responsibilities:

Marketing Strategy and Planning:
  • Develop and execute a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
  • Define and prioritize target customer segments and create marketing plans tailored to each segment.
  • Work closely with the leadership team to align marketing strategies with the company's overall goals and vision.
Content Marketing:
  • Oversee the creation of high-quality content, including blog posts, whitepapers, videos, and infographics, to educate and engage our target audience.
  • Develop an editorial calendar and content marketing plan that aligns with the marketing strategy.
Digital Marketing:
  • Lead digital marketing efforts, including SEO, SEM, social media advertising, email marketing, and paid campaigns.
  • Monitor and optimize digital marketing performance metrics to maximize ROI.
Brand Management:
  • Develop and maintain a strong brand identity that resonates with our target audience.
  • Ensure brand consistency across all marketing materials and touchpoints.
Lead Generation and Conversion:
  • Implement lead generation strategies to grow our customer base.
  • Work with the sales team to create and optimize lead nurturing processes to convert leads into customers.
Marketing Analytics:
  • Meet performance indicators (KPIs) and regularly analyze marketing data to measure the effectiveness of efforts.
  • Use data-driven insights to make informed decisions and continually improve marketing strategies.
Team Leadership:
  • Build and lead a high-performing marketing team, including hiring, mentoring, and managing team members.
  • Foster a collaborative and creative work environment.
You will likely have:
  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience as a marketing leader in a SaaS or tech company, with a track record of success in driving growth.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional leadership and team management skills.
  • Creative thinker with a passion for innovation and staying up-to-date with industry trends.
  • Excellent communication and interpersonal skills.

If you are a results-driven marketing professional with a passion for innovation and a desire to make a significant impact in an early-stage SaaS company, we'd love to hear from you. Join us in this exciting journey and help us revolutionize all workplaces with cutting-edge solutions.

To apply, please submit your resume and a cover letter outlining your relevant experience and explaining why you are the ideal candidate for this role.

What you can expect from us:

A Commitment to growth, we care about people's personal and professional growth. With a rapidly growing team, we offer both formal and informal mentorship opportunities because we want the team to grow with us. Wellness isn’t just a check box for us, we walk the walk internally by implementing Diversity, Equity, Inclusion, and Belonging initiatives that are driven by feedback from the team. We offer competitive salaries, equity, health coverage, and unlimited time off. Taking time off to recharge and refresh, see the world, or have a staycation is what helps us show up and build an award-winning company. Diversio is a remote-first organization with a thoughtfully crafted culture that prioritizes opportunities for connection. There is the option of hybrid work in our local offices where available.

We strive to build a culture of not only listening and acting but making ourselves available and accessible. Diversio’s team is built up of people who are hard-working, dedicated, and fun to work with. Come see for yourself

Belonging & accommodation:

Diversio is looking for all kinds of people to join our team and is committed to bringing in a bright talented pool of diverse people. We strive to build a balanced, inclusive, and equitable workforce that celebrates and respects your identity. We value differences and encourage people to apply, especially those who may be underrepresented in the tech community. If you require accommodation please connect with us at people@diversio.com.

* Studies have found that men will apply to jobs if they believe they meet 60% of the criteria, while women apply if they feel they meet 100% of them. Some of our best team members come from non-traditional backgrounds, so if you don’t meet these criteria but think you’d be a great fit – please reach out

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