Director, Promotions, No Frills

1 month ago

Brampton, Canada Loblaw Full time

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Director Promotions is accountable for leading a team to execute on category established guardrails to achieve promotional investment targets, guide promotional activity within the banners for their specified division, resulting in year over year promotional sales growth.

What You'll Do:

  • Determine what events/themes are required, how many pages are needed for an ad, reviews item selection against program roll-up for financial and strategic guardrails.
  • Provide banner and category insight in postmortems, analyzes sales and product sell through.
  • Oversee regional input on seasonal programs to ensure events are representative of banner & regional identity.
  • Decides, along with Sr. Director, what is represented on the front page by BU.
  • Collaborates with BU to identify BU themed pages.
  • Support in-store weekly ads, as well as local and regional banner specific event planning.
  • Support event material selection and planning with Divisional Marketing Team.
  • Support Promotions Lead in cross functional meetings (i.e. Central Marketing).
  • Roll up individual category plans into a holistic ad program.
  • Participate in the ad creative meeting and update the business unit regarding themes and graphics needed.
  • Oversee changes to the promo program as the ad evolves through the process.
  • Oversee communication of promotional plans and strategies (DMAP/Pocket Guide/Execution Guide) and all other promo marketing tools to Category & Operations and hand off the plan for execution.
  • Work directly with category teams and Operations on planning promo strategies and coordinating plans.
  • Manage ad hoc reporting and analytical requirements for promotional activity.
What You'll Need:
  • Post-secondary degree.
  • 5-7 years of business experience in marketing, merchandising or pricing role.
  • 3-5 years people management experience.
Core Competencies:
  • Exceptional interpersonal skills in order to effectively source information, influence, obtain approvals, build relationships, and provide sufficient influence to achieve success.
  • Strong data management and analytical skills with strict attention to detail and the ability to develop business insights and effectively communicate them to the business.
  • Creative problem solver and strategic thinker with a strong work ethic. Highly organized, able to prioritize multiple projects effectively and work independently in a fast-paced environment.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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