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Social Media Coordinator, Content

3 months ago

Vancouver, Canada University Canada West Full time

Position Job Title: Social Media Coordinator, Content

Location: Vancouver, BC (Hybrid)

Reports To: Marketing Manager – Social Media


Primary Purpose


University Canada West is looking to hire a Social Media Coordinator, Content to join our award-winning in-house Marketing and Communications team. This position will report directly to the Marketing Manager – Social Media. Our ideal candidate has previous experience with managing a robust content calendar, including coordinating, producing, and writing content. This role will work closely with other members of the Marketing and Communications Team.


The successful candidate for this role will be responsible for managing the content calendar, writing all content captions, and planning out our social media content pipeline. If you are a self-motivated social media savvy individual who is able to work both independently as well as in a fast-paced team environment, we want to hear from you.


Specific Responsibilities


  • Manage the UCW Social Media content calendar ensuring content is pre-planned accurately and completely
  • Coordinate with members of MarCom and the greater UCW community on content needs and deliverables
  • Assist the Marketing Manager, Social Media in identifying new trends and increasing engagement/reach of posted content
  • Pre-schedule content on a weekly basis using our post-scheduling system
  • Make all manual posts of required reels and stories
  • Coordinate with the Graphic Design team on creative needs
  • Create select graphic content using Canva templates on a weekly and ad hock basis
  • Create high-quality photography and video content as needed (for TikTok, Instagram and Facebook Reels/ Stories)
  • Assist with achieving the team’s KPIs on all our social platforms
  • Stay up to date with researching current marketing and social media trends for all our social media platforms
  • Assist with monthly Social Media performance reports
  • Collaborate as needed with other teams and stakeholders
  • Assist with responding to messages, and comments during busy times
  • Use social media tools to improve efficiency and manage all accounts effectively
  • Provide additional support to the Marcom team as required
  • Attend and cover UCW events when needed
  • Assist with other marketing activities as needed


Position Requirements


Competencies:


  • Strong communication and people skills
  • Strong attention to detail and project management skills
  • Has a creative mindset with the ability to deliver creative text, image, and video content
  • Previous experience writing appealing and engaging social media copy in English.
  • Knowledge and experience working with multiple social media platforms, including Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Pinterest
  • Must be an organized multitasker able to handle many projects at once and meet tight deadlines
  • Ability to be a self-starter who can work both on campus and remotely
  • Ability to grasp future digital technology trends and act on them proactively



Education and Experience:


  • Post-secondary education in marketing, social media, communications, or related field
  • Content-creating experience is highly encouraged
  • Minimum two-year experience with social media
  • Excellent English writing and communication skills
  • Proficiency in full Microsoft Office suite
  • Experience with Canva and/or Adobe Creative Suites
  • Experience with Sprout Social or other social media scheduling tools
  • Past experience working in higher education is a plus
  • Will be required to work occasional early mornings, evenings, and weekends


Diversity and Inclusivity Statement


University Canada West is strongly committed to equity, diversity and inclusivity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons and others who may contribute to the further diversification of ideas.


The University recognizes that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, the University will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.


If you require any accommodations at any point during the application and hiring process, please contact jobs@ucanwest.ca.


Land Acknowledgement


At University Canada West (UCW), we acknowledge that the territories on which UCW and its campuses are situated are the traditional, ancestral and unceded territories of the xʷməθkʷəy̓ əm (Musqueam), Sḵwx̱ wú7mesh (Squamish) and Sel̓íl̓witulh/səlilwətaɬ (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.