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Social Media Content Creator

7 months ago

Vancouver, Canada White Spot Hospitality Limited Full time

White Spot Limited is headquartered in Vancouver, British Columbia and serves more than 17 million guests annually from its two White Spot Hospitality brands, White Spot and Triple O’s, which operates restaurants in British Columbia, Alberta, Ontario, and Asia. White Spot is proud to be recognized as one of Canada’s Best Managed Companies for thirteen consecutive years, achieving Platinum status.

White Spot is currently looking for a **SOCIAL MEDIA CONTENT CREATOR. ** Based in Vancouver BC, and reporting to the Digital Marketing Manager, the role is to provide support in growing our social platforms' digital relevance and execute other marketing responsibilities that build the strength of our brands.

**KEY RESPONSIBILITIES**
- Support the execution of White Spot & Triple O’s social media strategies that drive brand awareness, engagement, followers, positive online reputation and ultimately contribute to brand loyalty and purchase intent
- Support with ideation on the social media marketing calendar to align with key promotions, brand campaigns, new restaurant openings, and other marketing initiatives
- Lead the creation of content for all uses of our digital platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok, and Website
- Create video content, from ideation to filming to posting, across all our social media channels
- Develop graphic design assets and copywriting for organic social content, from initial concepts through the production phase
- Support the Digital Marketing Manager with social content on day-of-shoot logistics including props, culinary coordination, and other administrative responsibilities
- Conduct research on social media trends, audience preferences, and competitor activity to inform content creation and community management efforts
- Perform analysis of key competitors' social channels to identify key brand growth opportunities
- Other marketing tasks as needed to support the Marketing department

**QUALIFICATIONS**:

- Degree in marketing, communications, graphic design, or related field
- 2+ years’ experience of related content marketing and design experience, previous hospitality experience preferred
- Proficient copywriting, graphic design, and social media management skills are a requirement
- A well-rounded portfolio of videography and design work, demonstrating a strong understanding of social objectives and strategies
- Familiarity with major social media platforms, including but not limited to Facebook, Instagram, X, LinkedIn, and TikTok
- Proficiency in photography, videography, and editing (InDesign, Photoshop & Adobe Illustrator skills required)
- Ability to take a creative brief and bring it to life so that is delivered on time & on budget
- High attention to detail with excellent organization, planning & coordination skills
- Strong written and oral communication skills - in digital, by phone & in-person
- Ability to work closely with the marketing team as well as internal stakeholders & external partners
- Familiarity with WordPress, Survey Monkey, Mailchimp, and Office365 (Outlook, Word, Excel, PowerPoint, SharePoint)

**Job Types**: Full-time, Permanent

**Salary**: $48,000.00-$52,000.00 per hour

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- RRSP match
- Store discount
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Application question(s):

- Do you have a degree in marketing, communications, graphic design, or related field

**Experience**:

- content marketing and design: 2 years (required)

Work Location: In person