Marketing Planning Executive

2 weeks ago

Peterborough ON, Canada Primaris REIT Full time

Primaris REIT is currently hiring a dedicated and enthusiastic Marketing Manager to join our team at Quinte Mall in Belleville, ON and Lansdowne Place in Peterborough, ON . If you have experience in Strategic Marketing, with a business and analytical mindset and thrive in a dynamic, fast-paced environment, this exciting opportunity is perfect for you
*As the Marketing Manager your primary responsibility centers around proficiently communicating, sourcing, and executing property-level marketing initiatives. Accomplishing this goal revolves around crafting, nurturing, and actualizing a dynamic strategic marketing plan tailored to the shopping center's unique attributes by:

Developing and executing quarterly marketing plans aligned with Quinte Mall & Lansdowne Place and Primaris REIT corporate objectives, encompassing platform programs and supporting financial goals
Analysing and staying up to date on sales reports and retailer trends
Leveraging data (demographic, traffic, sales etc), to gain insights into customer and retailer trends, formulating effective marketing strategies focused on driving sales, traffic, and market share
Assisting the Specialty Leasing team on revenue-generating initiatives by leveraging mall assets, media, and programming to achieve financial sales targets
Building relationships and partnering with retailers to design strategic marketing programs that drive retailer growth through targeted awareness, brand integrity and sales enhancements
Tracking program outcomes and providing post-program analysis to aid future quarterly and annual marketing plans, setting and ensuring KPIs are met
Conducting annual performance reviews, coaching direct reports, participating in hiring/onboarding, and consistently motivating, guiding, and evaluating employees to enhance satisfaction, stability, and productivity
To excel in this role, we are looking for candidates who are strategic thinkers with excellent business marketing and communication skills. Bachelor’s Degree/Diploma in Business, Marketing, Sales, Advertising, or related field required
Minimum 5 years’ experience in strategic marketing, sales, sponsorship or related area (event management considered an asset)
Expertise in retail management, marketing, advertising, and media
Proficiency in Social Media, Canva, Microsoft Office (incl. Primaris is committed to accessibility for persons with disabilities in the course of employment, including in recruitment and hiring. If, as a result of a disability, you require accommodation in order to apply for this role and/or participate in the recruitment process, please contact careers@primarisreit.

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