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Category Insights Manager

3 months ago

Golden Horseshoe, Canada Give and Go Prepared Foods Full time

Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family and has been a leading and growing North American manufacturer of baked goods for over 30 years. Its an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future

Job Overview:

As the Category Insights Manager you will be responsible for using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives, and translates these into actions that can further Give & Go’s success.

What You’ll Get To Do:

  • Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
  • Continually monitor and advise on general market trends impacting Give & Go’s business
  • Provide foresight into consumer trends to help predict future market developments
  • Ensure that brand strategy/activity is based on factual market understanding
  • Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
  • Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
  • Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
  • Drive the development and use of market insight throughout the business
  • Coach coworkers in discovery processes and tools that satisfy business objectives
  • Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
  • Manage external research consultants within budgets
  • Provide clear, timely and insightful summaries of brand and business performance for G&G executives and the Board

The Recipe for Success:

  • Completion of a university degree in business and/or marketing
  • Must have advanced level knowledge in Nielsen, Circana, PowerBI, and Excel
  • Minimum 3 years experience in market research or in a field that requires analysis of information
  • Previous experience in consumer products (for market trends)

What We Offer:

It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future. As we grow, we are committed to preserve the parts of our diversity & culture that is unique, people focused and are core to our success at every size.

Our values of Quality, Direct Communication and Respect mean something. Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged. Competitive benefits, along with work, life balance

Great people, baking great products, for a great future.

Interested and qualified candidates are invited to apply directly. Give and Go is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact us at careers@giveandgo.com, citing "AODA" in the subject line, along with your request and contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

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Give and Go Prepared Foods in Etobicoke, Ontario, Canada

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