Senior Brand Manager – Cardiovascular

1 month ago

Old Toronto, Canada BioTalent Canada Full time

The Senior Brand Manager will lead the strategy and execution of the Cardiovascular portfolio in Canada, with a particular focus on the Praluent business objectives. This role involves defining the product vision, prioritizing user stories, and executing initiatives to validate hypotheses and continuously improve customer experience and outcomes. The incumbent will collaborate internally across functions and globally to maximize value for patients, customers, and Sanofi. Gathering insights from various stakeholders and data sources to drive iterative product improvements is crucial.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how.

Main Responsibilities:

  • Lead the strategy and execution of the Cardiovascular prioritized portfolio, focusing on Praluent business objectives.
  • Define the product vision, prioritize user stories, and execute initiatives to validate hypotheses.
  • Collaborate across functions within Commercial and with global teams to maximize value for patients, customers, and Sanofi.
  • Gather insights from internal teams, public and internal data, and stakeholder interactions to inform decision-making and product improvements.
  • Responsible for forecasting, financial forecasts/budgets input, demand/supply management, and expense management for the therapeutic area.
  • Drive continuous improvement using new ways of working, digital tools, and external data-driven insights.

Detailed Responsibilities:

  • Develop and execute Cardiovascular strategies and tactics through collaboration with cross-functional teams.
  • Partner with global teams to support the brand vision for Praluent.
  • Achieve launch targets for Praluent line extensions and manage expense budgets.
  • Maintain a deep understanding of market and competitive dynamics.
  • Adopt agile ways of working to maximize customer satisfaction.
  • Execute the Omnichannel strategy for Praluent.
  • Co-create persona-based messaging and journeys for targeted customer engagement.
  • Use data-driven insights for forward-looking strategies and impact measurement.
  • Leverage digital tools for personalized customer engagement.
  • Ensure clear understanding and management of financial forecasts.
  • Prioritize the utilization of global tools and insights for local adaptation.

About You

Key Requirements:

  • Minimum 5 years commercial experience in pharmaceutical marketing.
  • Minimum 1 year of experience in pharmaceutical marketing in the Canadian market.
  • Technical marketing skills and stay abreast of new marketing trends.
  • Direct experience with external customers and stakeholders is an asset.
  • Experience with digital tools, social media, and omnichannel.
  • Working knowledge of reimbursement on provincial and private payer level.
  • Experience working in an Agile team preferred.

Specific Skills and Competencies:

  • Strong results orientation with a proactive, business-oriented focus.
  • Solution-oriented, entrepreneurial mindset; open to new approaches.
  • Proven ability to work in a fast-paced, change-oriented environment.
  • Ability to function effectively at all levels of the organization.
  • Ability to translate customer insight into actionable strategies.
  • Digital acumen and storytelling skills are strong assets.
  • Willingness and ability to collaborate across functions.
  • Demonstrates respect for all individuals and values diverse perspectives.
  • Demonstrates business acumen and ability to flex between strategic thinking and detailed execution.
  • Excellent technical aptitude and marketing skills.
  • Strong analytical/problem-solving skills.
  • Financial acumen, including ability to assess forecasts and manage budgets.
  • Superb written, verbal, and presentation skills.

Languages:

Travel:

  • Occasional travel within Canada or internationally may be required.

Why Choose Us?

  • Bring the miracles of science to life alongside a supportive team.
  • Discover endless opportunities to grow your talent and drive your career.
  • Enjoy a thoughtful rewards package that recognizes your contribution.
  • Take good care of yourself and your family with health and wellbeing benefits.

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities during the recruitment process are available upon request.

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