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Technical Marketing Specialist

4 months ago

Winnipeg, Canada Summit Search Group Full time

AgriHub Inc., holds ownership of Western Canada’s premier agricultural equipment and supply companies such as Penner Farm Services, Western Ag Systems and United Agri Systems. Specializing in the Dairy, Hog, Grain, Poultry and Manure Management sectors, we provide our farming partners with custom tailored Design-Build, Service and Supply solutions.


On their behalf, Summit Search Group have been engaged to recruit a Technical Marketing Specialist who will support one of their key business units, Cortex Agritechnology. Cortex builds and supports reliable, flexible, and scalable technology solutions that will drive impact now, and in the future. From mobile monitoring and alerts to enterprise IT/OT strategy development, the Cortex team has the experience and expertise to plan, implement, and manage technology solutions that create lasting value for your business.


Responsibilities:

  • Create technical marketing documentation for internal and external use, such as training documents, product guides, technical sales materials and more
  • Interpret tech jargon for use in market and end user materials, such as brochures, eBooks, white papers and more
  • Facilitate training for internal users, as well as external users for product, technical, and install knowledge
  • Develop customer journeys and modify as new products are brought to market
  • Develop and execute on product launch plans for local and international markets
  • Assist in organization, planning and representation at various industry tradeshows, conferences and events
  • Monitor market trends, competitors, and new products emerging
  • Conduct in-depth market research and analysis to shape strategies for both new and existing properties
  • Develop and oversee comprehensive marketing campaigns across digital marketing, social media, and event coordination.


Qualifications:

  • University or college diploma or degree with a Marketing major.
  • Background in technology or agriculture is an asset.
  • Experience of 5+ years in a Product Marketing Specialist or Technical marketing role.
  • Experience with research methods using data analytics software.
  • Solid computer skills, including MS Office, web analytics and Google Adwords.
  • Excellent communication, problem-solving and presentation skills.
  • Strong interpersonal, organizational and time management skills.
  • Strong project management skills.


For more information, or to submit your resume, please reach out to Gail Eckert, Director, at Summit Search Group, Gail.Eckert@summitsearchgroup.com


Summit Search Group has a strong commitment to Diversity, Equality and Inclusion. We strive for continuous development, modeling, inclusive behaviors and proactively managing bias throughout our process.