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Email Marketing Specialist

1 month ago

Vancouver, Canada FRS Full time

Email Marketing Specialist

Fully Remote


Our client is a Global SaaS company with over 30 years in business and a 96% client retention rate. We are managing the search for an experienced, data-focused Email Marketer to focus on planning, executing, and optimizing email campaigns across our four product lines and audiences. This is a fully remote position.


You, as the successful candidate,

·         Have deep experience with B2B SaaS products.

·        Will plan, execute, and optimize end-to-end email marketing campaigns.

·        Manage email databases, work with the Content Manager and Chief Communications Officer to refine messaging, and leveraging web technologies to support marketing and sales efforts.

·         Will join a collegial team of over 100 employees and associates worldwide with low turnover (many employees who have been with the company since the beginning).

·         Will enjoy compelling opportunities for career and educational advancement and be energized by an atmosphere of technological innovation.


The Email Marketing Specialist will be part of a growing and progressive Marketing team of 10 that includes in-house web developers, copy editors, graphics designers, and content marketers, and more


Key Responsibilities

●       Identify target audience and grow the email list and create email databases for lead generation.

●       Design and implement cold, conversion-focused email marketing campaigns.

●       Proofread emails for clarity, grammar, and spelling.

●       Ensure email templates are mobile friendly, and upgrade our email templates using graphics, personalization, and advanced features.

●       Ensure prompt and accurate communication with existing clients as well as prospects via email, while ensuring industry policies and best practices are met and exceeded.

●       Analyze campaign performance, suggest improvements, and report on email marketing metrics.



Key Requirements


●       8+ years of email marketing experience.

●       Experience with email marketing platforms such as Apollo.

●       Hands-on experience with HTML and content management systems.

●       Proficiency in marketing automation technology, preferably HubSpot and Salesforce, and excellent understanding of how to set up workflows and campaigns.

●       Familiarity with analytical and database tools.

●       Strong project management skills, and excellent oral and written communication skills.

●       Ability to work under tight deadlines.



A Little Bit About Our Client


Our client is a knowledge management software and solutions company that provides the infrastructure and business process know-how to help information-intensive organizations easily collect, organize, and leverage their corporate knowledge. With a global customer base of more than 2,300 active clients in more than 50 countries, they are the largest provider of knowledge management solutions to corporations, law firms, non-profits, government agencies, museums, and archives worldwide. Several select customers are NASA, Lincoln Center for the Performing Arts, Owens Corning, Food Marketing Institute, Dreyfus, and USAID.


They offer you a professional, collegial environment and a competitive salary and benefits package. If you have the skills we seek for the Paid Media Manager position, we invite you to join our team