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Growth Marketing Manager

3 months ago

Vancouver, Canada T-Net British Columbia Full time

We are currently seeking a Growth Marketing Manager to join our Customer Marketing Team in Burnaby or Toronto.

What your team does:

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Who you are:

You're a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You're all about results: how to measure them, how to report on them, but above all, how to drive them. And you're excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What you'll work on:
  • Managing end-to-end marketing programs for your designated customer segments across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion.
  • Owning campaign ideation, planning, and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption.
  • Building multi-channel program plans, including email, digital, events, in-product, and beyond.
  • Implementing an Account-Based Marketing strategy to cross-sell into our upmarket customers.
  • Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement.
  • Working cross-functionally with sales, marketing, CSMs, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives.
What you have:
  • 3 to 5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation, or Program Manager role.
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
  • Strong project management skills and comfort with Asana or other project management tools.
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and ability to use data to inform decision-making and strategy development.
Serious bonus points if you have:
  • Copywriting experience.
  • Experience with Account-Based Marketing strategy.
  • Experience with the legal industry or legal technology.
  • Incredible planning and organization skills.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance.
  • Hybrid work environment, with an expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in the office min. once per week on our Anchor Day.
  • Flexible time off policy, with an encouraged 20 days off per year.
  • RRSP matching and RESP contribution.
  • Clioversary recognition program with special acknowledgment at 3, 5, 7, and 10 years.

Clio is more than just a tech company - we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We are currently seeking a Growth Marketing Manager to join our Customer Marketing Team in Burnaby or Toronto.

What your team does:

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Who you are:

You're a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You're all about results: how to measure them, how to report on them, but above all, how to drive them. And you're excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What you'll work on:
  • Managing end-to-end marketing programs for your designated customer segments across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion.
  • Owning campaign ideation, planning, and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption.
  • Building multi-channel program plans, including email, digital, events, in-product, and beyond.
  • Implementing an Account-Based Marketing strategy to cross-sell into our upmarket customers.
  • Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement.
  • Working cross-functionally with sales, marketing, CSMs, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives.
What you have:
  • 3 to 5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation, or Program Manager role.
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
  • Strong project management skills and comfort with Asana or other project management tools.
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and ability to use data to inform decision-making and strategy development.
Serious bonus points if you have:
  • Copywriting experience.
  • Experience with Account-Based Marketing strategy.
  • Experience with the legal industry or legal technology.
  • Incredible planning and organization skills.
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