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Lead Growth Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada Tinder Full time

About Tinder
As a prominent name in the online dating industry, Tinder connects millions of individuals seeking meaningful relationships. We are part of the Match Group, which includes renowned platforms like Plenty of Fish, OkCupid, and Hinge, allowing us to influence the dating landscape significantly.

Role Overview
  • Strategic Development: Create and implement innovative strategies to organically draw in new users through effective word-of-mouth and viral marketing techniques.
  • User Experience Enhancement: Optimize the onboarding process to ensure users quickly grasp the platform's value, motivating them to share their positive experiences.
  • User Retention Initiatives: Develop and execute retention strategies utilizing email campaigns, push notifications, and feature improvements.
  • Data-Driven Insights: Leverage analytics to uncover opportunities, inform decision-making, and fine-tune marketing strategies.
  • Collaborative Growth: Work in tandem with cross-functional teams to ensure alignment of growth initiatives with overarching business goals.
  • User Feedback Integration: Collect and analyze user insights to inform product development and marketing approaches.
Ideal Candidate Profile
  • Minimum of 5 years in Product Marketing.
  • Experience managing a global product portfolio.
  • Proven track record of delivering measurable outcomes.
  • Exceptional leadership and communication abilities.
  • Experience leading cross-functional teams.
  • Strong proficiency in business, product, and marketing analytics.
  • Excellent analytical and project management capabilities.
What We Provide
  • Recognition as a leading employer.
  • A comprehensive benefits package including vacation, retirement savings matching, and opportunities for professional growth.
  • Access to mentorship programs and wellness initiatives.
  • A commitment to an inclusive workplace and equal opportunity employment.

If you require accommodations during the hiring process, please communicate directly with your recruiter.