Strategic Market Manager

2 days ago

Pickering ON, Canada Exact Match Recruitment Inc Full time

STRATEGIC MARKET MANAGER

Experience with Compact Construction or Construction Equipment

Strategic Market Manager maintains specific knowledge of customer applications and needs as well as related trends in the assigned market segment.

Works in close coordination with North American product marketing directors to investigate, define and propose medium to long-term opportunities.

Makes presentations to Senior-level Management for supporting product lines related to assigned market segment such as new product solutions, product improvements and business activities to increase sales and market share.

Responsibilities:

  • Coordinate and analyze industry information to support the investigation of opportunities for product development.
  • Develop and maintain an expert level of knowledge for the assigned market segment through formal training and field activity.
  • Identify need for new product development as well as improvements to existing product within assigned market segments which is aligned with Corporate strategy statements and as directed by the Product Marketing Directors who represent several North American businesses.
  • Provide market requirements to engineering product development and negotiate the correct balance of quality, cost and features.
  • As the Subject Matter Expert of the market segment, maintain knowledge of the customer and dealer needs as well as related market trends and competitor activity.
  • Serve as the collective representative of the market requirements in product development projects including the communication of customer/dealer needs and the negotiation of cost/feature balance.
  • Provide information for all commercial departments to create awareness of product solutions and how they meet customer requirements to deliver an aligned solution to the market through all north American marketing activities.
  • Maintains professional and technical knowledge by attending workshops, reviewing professional publications and professional societies.

Qualification

  • Bachelor’s Degree in Engineering, Marketing, or related field preferred:
  • In lieu of a degree 10 years’ experience in related product management experience required.
  • With a degree at least 7 years’ experience in related product management experience required.
  • Ability to work cross functionally with various business teams.
  • Demonstrated experience with Project management within marketing and engineering groups.
  • General understanding of off-road technologies such as telematics, vehicle electrification, and automation preferred.
  • Proficient using Microsoft Word, Excel, G Suite, and PowerPoint
  • Willingness to travel, including international, up to 30% of the time.
  • International cultural experience is a plus.

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