Digital Cannabis Marketing Manager

5 days ago


Pickering, Canada Weed Me Inc. Full time
Job Description

Weed Me Inc. is a pioneering cannabis company dedicated to delivering exceptional products and building a vibrant community around cannabis culture. We're seeking a highly skilled Digital Cannabis Marketing Manager who will drive our social media presence, create engaging content, and foster meaningful relationships with influencers and partners.

Role Overview:

The successful candidate will be responsible for developing and executing comprehensive social media strategies across multiple platforms, including Reddit, Instagram, TikTok, and Discord. This role will also involve creating and managing influencer campaigns, collaborating with brand ambassadors, and coordinating online events and activations.

Key Responsibilities:

  • Develop and execute social media strategies to increase brand awareness, engagement, and followers.
  • Create high-quality content calendars, posting schedules, and creative social media campaigns that align with brand guidelines.
  • Manage and engage with followers across multiple channels, responding promptly to comments and messages to foster community growth and interaction.
  • Identify, outreach to, and manage influencers to drive brand awareness and engagement.
  • Collaborate with brand ambassadors and partners to develop strategic marketing initiatives.
  • Monitor social media trends, performance metrics, and audience insights to adjust strategies and improve performance.
  • Contribute to broader marketing initiatives, including campaign development, digital marketing strategies, and cross-channel promotion.

Required Skills and Qualifications:

  • Strong experience in managing social media platforms: Reddit, Instagram, TikTok, and Discord.
  • Deep understanding of cannabis culture and industry trends.
  • Experience managing influencer campaigns and collaborations is highly preferred.
  • Excellent verbal and written communication skills, with a strong sense of creativity and innovation.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics tools to track social media performance.

Preferred Experience:

  • Previous experience as a budtender or working within the cannabis industry.
  • A passion for cannabis and an understanding of the cannabis community.

Benefits:

  • Dental care
  • On-site parking
  • Vision care

Work Details:

  • Full-time position
  • Monday to Friday schedule
  • Weekends as needed

Salary Range:

$55,000 - $80,000 per year, depending on experience.



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