Digital Marketer

1 week ago


Calgary, Canada ExeDos Full time
  • Online Digital Marketing/Internet Marketing
  • Offline Digital Marketing
  • Online Digital Marketing/Internet Marketing

Eg: Search Engine Optimization (SEO), Pay-per click, Display Advertising, Social Media Marketing, Email Marketing, Content Marketing, Affiliate Marketing and Analytics.

Qualification
  • Digital marketing managers typically have at least a bachelor's degree in a related field, such as marketing, digital media, communication, website/graphic design, English, or liberal arts. While these professionals most often manage digital content, some may direct and develop team members.
  • A minimum of three to five years of marketing, advertising or digital marketing experience.
  • Thorough understanding of Google Ad words, Google Analytics, SEO, SEM, SMM and their related best practices.
  • In depth knowledge regarding monetizing social media channels such as Facebook, YouTube, Instagram, Twitter, etc.
  • Attention to detail and creativity.
  • Excellent interpersonal communication.
  • Understand consumer trends.
Roles
  • Digital marketing project manager
  • Digital marketer
  • Social media manager
  • Content writer/creator
  • SEO specialist
  • PPC specialist (Pay-Per Click)
  • Graphic designer
Responsibilities
  • Digital marketing project manager
  • Conducting marketing campaign reviews and gathering customer feedback.
  • Keeping track of project timelines and budgets.
  • Assigning and monitoring tasks assigned team members.
  • Planning, scheduling, executing new marketing campaigns and projects.
  • Codifying marketing workflows to increase efficiency.
  • Ensuring resources are well allocated for successful project delivery.
  • Developing and implementing change management in digital marketing projects.
  • Assessing, managing, and mitigating digital marketing risks.
  • Digital marketer:
  • Creating consistent brand messaging.
  • Using insights from past campaigns to optimize new ones.
  • Engaging with online audiences.
  • Working with external collaborators to bring the business and marketing goals to life.
  • Establishing key performance indicators related to marketing strategie.
  • Social media manager:
  • Determining posting frequency on social media.
  • Responding to comments and replies.
  • Building a strong connection between customers and the business.
  • Collaborating with other marketing team members.
  • Building social media strategy to increase awareness and engagement on social media.
  • Content writer/creator:
  • Maintaining consistency with brand messaging.
  • Generating new, creative content ideas to market company products and services.
  • Creating high-quality content.
  • Collaborating with other marketing teams to execute successful digital marketing campaigns.
  • Creating SEO-optimized content to rank high on search engines.
  • SEO specialist:
  • Defining and implementing keyword strategies.
  • Updating headlines, image alt text, and metadata to improve search engine ranking.
  • Managing tools like website and Google Analytics.
  • Creating SEO strategies to increase website conversions.
  • Optimizing content to perform on search engines.
  • Generating reports covering SEO practices.
  • PPC specialist (pay-per-click):
  • Segmenting the target audience.
  • Establishing key performance metrics.
  • Creating paid advertising copy.
  • Strategizing and executing paid marketing campaigns including display advertising.
  • Analyzing and optimizing active paid campaigns.
  • Graphic designer:
  • Creating visual elements for social media posts, content marketing, and other marketing purposes.
  • Executing design ideas for one-off marketing projects.
  • Coordinating brand assets for collaborating with other brands.
Feel free to contact us for any
project idea or collaboration #J-18808-Ljbffr

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