Digital Marketing Manager

1 week ago

Calgary, Alberta, Canada Alimentiv Full time
Please apply on

At Alimentiv, we are the top clinical research organization (CRO) in GI diseases focused on Enhancing Human Health. Our goal is to spark innovation in GI diseases, investing in research and development to shape the future of clinical trial design and chronic inflammatory disease treatment.

We are dedicated to leading with science, fostering care, maintaining purpose, and staying agile and genuine.

We are looking for an experienced Digital Marketing Manager to bolster Alimentiv's marketing strategies. As a part of the global Marketing team, you will report to the Director of Marketing & Communications. Your role involves implementing and overseeing our digital ecosystem, crafting and optimizing campaigns to enhance customer experience, boost brand visibility, and maximize our commercial objectives.

DIGITAL STRATEGY, WEBSITE & ANALYTICS

  • Supervise and carry out comprehensive digital strategies to deliver outstanding experiences across all channels in line with our brand direction and commercial targets.
  • Take the lead in developing and managing our websites and other digital platforms to ensure a seamless customer experience and enhance overall performance.
  • Create and execute effective SEO strategies to enhance organic search rankings and attract targeted audiences to our website.
  • Support and facilitate the launch of new website initiatives and campaigns.
  • Implement dashboards and analytical tools to monitor ROI, provide regular reports on the effectiveness of digital marketing efforts, and optimize performance.

MARKETING AUTOMATION / OPERATIONS

  • Drive targeted campaigns and boost conversion rates through leading marketing automation efforts with Salesforce Marketing Cloud Engagement (formerly PARDOT).
  • Maintain a well-organized and efficient database segmentation for all funnel stages.
  • Ensure accurate installation of conversion tracking on all digital assets continuously.
  • Manage lead processes, including sales funnel, lead scoring, lead grading, sales and marketing handoff, and related areas.
  • Manage campaign operations, including campaign hierarchy, campaign influence, and marketing attribution.
  • Understand the current Marketing Cloud setup and assist in configuring features such as approvals, as well as providing training.

CAMPAIGNS MANAGEMENT & SOCIAL MEDIA

  • Engage in developing and executing the company's social media strategy and relevant campaigns to enhance Alimentiv's brand visibility and lead generation across pertinent platforms.
  • Supervise, curate, and generate content for social media platforms in collaboration with the scientific marketing content writer.
  • Establish and oversee a holistic social media plan and yearly calendar.
  • Create new business profiles on all suitable social media platforms, ensuring consistent branding across all channels.
  • Analyze social media performance data to guide future campaigns and strategies.
  • Stay informed on social media trends and best practices, implementing new ideas as required.
  • Collaborate with internal teams to devise and conduct cross-functional paid campaigns.

QUALIFICATIONS & SKILLS

  • Bachelor's degree in marketing and 5-10+ years of experience demonstrating digital marketing worth.
  • 5+ years of CRM platform experience, preferably Salesforce (including HubSpot, Microsoft Dynamics, SugarCRM).
  • 5+ years of website management experience with a CMS solution (WordPress, Joomla, or Drupal).
  • Experience in a CRO or life sciences setting is advantageous.
  • Robust understanding of clinical research and/or imaging services in CROs.
  • Proficient in website management, optimization, landing pages, CX touchpoints/journey, and UTMs.
  • Experience in managing PPC campaigns, website content, and digital integrations.
  • Thorough knowledge of digital marketing tools and platforms like Google Ads, Google Analytics, social media advertising, and SEO/SEM principles.
  • Stay up to date with current B2B digital marketing trends and best practices.
  • Proven track record in developing and executing effective social media campaigns.
  • Analytical skills and data-driven mindset, capable of analyzing data and offering recommendations.
  • Create comprehensive performance reports with actionable insights.
  • Attention to detail and ability to handle multiple tasks simultaneously.
  • Adept at working in a fast-paced environment.

WORKING CONDITIONS

  • Remote-based
  • *Accommodations for job applicants with disabilities are available
Please apply on

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