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Senior Events Specialist

2 months ago

Oakville, Canada Tbwa ChiatDay Inc Full time

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.

Who you are:

The Senior Events Specialist is pivotal in the delivery of world-class events that are delivered on time, within budget and consistently drive performance impact. To be successful in this role you will need to be creative and dedicated to continually testing, measuring, learning and evolving your events programs.

What you'll do:

You bring energy and creativity every day as you help develop and implement event strategies that inform, educate and engage our partners and customers across the globe. You are comfortable managing a broad range of events and coordinating every detail within an allocated budget and in compliance with brand standards. You have significant communication, negotiation, and relationship management skills and proven experience working with internal and external business partners, vendors, and suppliers.

How you'll make an impact:

Lead and manage industry events for key portfolios of Geotab’s business, including pre-planning event execution and post-event reporting. Lead elements of Geotab’s marquee annual event, Geotab Connect. Work alongside Business Development, Segment Managers, Product, and other internal teams as required. Support in day-to-day liaison with production vendors. Manage event budgets, invoicing, and provide timely budget reports; oversee logistics planning, including scheduling, vendor management, AV services, catering, and content management.

Develop and oversee relationships with external vendors, ensuring alignment with company brand guidelines, budgets, and strategic business goals. Partner with internal Geotab teams to produce relevant content for industry events and actively engage in monthly/quarterly focused meetings to develop sales strategies. Become a SME with regards to the platforms that Geotab events team supports (iCapture, Sendoso, Pheedloop, etc.). Consult with stakeholders in Revenue Generation (Sales), to ensure strategic alignment of goals and provide recommendations on event-related sales activities. Develop event-specific organizational tools such as production timelines, contact lists, on-site deliverables and schedules. Ensure stakeholder alignment.

Create and manage event-specific content creation, communications, and materials for pre-event, execution, and post-event stages; including outbound email, social media campaigns, videos, presentations, collateral, signage, etc. Strong ownership and focus on the event approval process. Must play a leading role in business case development and submissions ensuring that events are aligned with key business priorities. Align with leaders in the implementation of Salesforce.com and Marketing Cloud campaign structures and associated lead tracking. Lead and nurture automation processes to identify ROI results for every event.

Utilize the company’s standardized lead generation process to upload all leads generated from events and complete the post-event ROI process. Compile post-event reports/reconciliations, participant/stakeholder evaluations and evaluation summaries. Read trade publications, attend seminars, and consult with other meeting professionals to keep abreast of meeting management standards and trends. Actively update the company-wide global events calendar, keeping all details up to date and accurate. Maintain accurate and up-to-date records and files for all event management projects. Monitor and understand industry trends, identify issues and opportunities and provide recommended action to appropriate stakeholders, gather, integrate information/research and interpret existing views of the target audience to support the development of future events.

Deliver programs and events to a high level standard of execution and encourage innovation and creativity in event planning and execution. Maintain a high level of customer satisfaction to ensure retention and growth of business through repeat events and developed relationships. Conduct event research where required to ensure Geotab remains competitive in its global event strategy. Support Geotab Global strategic initiatives.

What you'll bring to the role:
  • Bachelors degree Specialization in Business Administration, Marketing or related.
  • Post-Secondary Diploma/Degree or equivalent experience required or equivalent combination of education and/or work experience in related field may be substituted.
  • 5-8 years of event experience.
  • Experience with managing a budget.
  • High accuracy and meticulous attention to detail.
  • Able to work well under pressure and respond to fast changing priorities and deadlines.
  • Highly organized and able to manage multiple tasks and projects simultaneously.
  • Strong interpersonal relationship building skills.
  • Move easily between generating big, creative ideas, and driving ongoing process improvement.
  • Strong oral and written communication skills with proven ability to influence.
  • Track record of taking ownership and driving results.
  • Proven analytical and data decision-making capabilities and making business recommendations to drive event performance.
  • Demonstrated ability to perform well in a highly dynamic, geographically diverse, and rapidly changing environment.
  • Technical competence using software programs, including, but not limited to Google Suite for business (Sheets, Docs, Slides).
  • Ability to travel to events 6-10 times a year.
  • CMP Designation (Certified Meeting Planner) highly valued.

If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

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