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SEO Specialist

3 months ago

Ottawa, Canada Project Growth Full time

Our client is renowned for their dynamic and innovative approach to online retail, offering a wide range of electronics and technology products through major e-commerce platforms. The company is committed to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement.

Join our client's team, a leading provider in the online retail space, as an SEO Specialist.

Key Responsibilities:Product Listing Optimization
  • Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
  • Conduct keyword research and implement SEO strategies to improve product search rankings.
  • Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
Amazon Advertising Management
  • Manage Amazon advertising campaigns to increase product visibility and drive sales.
  • Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
Search Ranking Improvement
  • Implement strategies to improve product search rankings on Amazon.
  • Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
  • Work with internal teams to optimize product offerings and enhance search relevance.
Competitor Analysis
  • Conduct regular analysis of competitor listings, pricing, and advertising strategies.
  • Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.
Requirements:Amazon Marketplace Expertise
  • Proven experience in utilizing the Amazon portal to optimize product listings and drive sales.
  • In-depth knowledge of Amazon's algorithms, search ranking factors, and advertising platforms.
Advertising Skills
  • Proficiency in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Experience in developing and executing advertising strategies to achieve business objectives.
SEO Knowledge
  • Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
  • Ability to conduct keyword research and optimize product content for search visibility.
Analytical Skills
  • Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
  • Experience using analytics tools to track and measure campaign performance.
Communication Skills
  • Excellent verbal and written communication skills.
  • Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.
Preferred Attributes:E-commerce Experience
  • Experience working in e-commerce or retail industries, particularly with a focus on the Amazon marketplace.
  • Familiarity with other e-commerce platforms and marketplaces.
Creative Thinking
  • Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
  • Ability to think outside the box and identify new growth opportunities.
Adaptability
  • Flexibility to adapt to changing marketplace dynamics and algorithm updates.
  • Willingness to continuously learn and stay updated on industry trends and best practices.
Application Process:

To be considered for this role, these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets.
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