SEO Content Manager

5 months ago

Ottawa, Canada Black & White Zebra Full time

**Job Posting**

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis they help people win at work through educational, advisory, thought leadership and relevant content.

We build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders.

As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Content Manager to help us reach our lofty goals.

As our SEO Content Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication.

You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritise content creation based on cluster development, and business priorities.

**What you'll be doing (responsibilities)**:

- Meticulously plan and prioritize the cluster development for specific publications
- Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
- Deep dive into research for keyword potential and business impact
- Create internal linking plans, map and track the implementation
- Identify content to upgrade and update on a monthly basis
- Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
- Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
- Identify, evaluate, and advise on cannibalizing content on an ongoing basis
- Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
- Work with our Editorial team to provide guidance and support in sticking to the plan
- Give perspectives on improving and adding value to our content offering
- Proactively report and monitor SEO performance with actionable advice

**Your skillset includes**:

- 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar
- Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance
- Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals
- A propensity to innovate and create new ways to think about, and find, keyword topics
- Being adaptable and self-motivated
- A master in prioritization and organization
- An ability to creatively approach problem solving
- Internal linking expertise and ideas on how to operationalize a framework at scale
- Have run and executed content cannibalization analysis
- Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done
- Strong reporting skills with a visual reporting tool such as Looker studio or similiar
- A strong perspective on content and AI (and how that may impact a media publisher)
- Be comfortable distilling SEO concepts and advising senior editorial professionals
- Bring new ideas: approaches, tools, websites, platforms for us to test and adopt
- Be comfortable understanding content performance (data) and bringing insights + actionable next steps

**Nice to haves**:

- Experience working in SaaS SEO
- Experience in multi-language and global SEO tactics
- Excellent analytical skills and the ability to interpret data to drive content decisions and conversations
- Finger on the pulse of AI content and new tools arriving to market daily

This full time_ _position is available as a remote or hybrid position (depending on location and personal preference), with an annual salary in the range of $90,000 to $100,000 CAD.

In addition to annual salary, full time employees are eligible for a discretionary bonus and a comprehensive benefits package.

**About Us**:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a globa

  • SEO Manager

    1 week ago

    Ottawa, Canada seoplus+ Full time

    seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals. **Position Overview**: As the SEO Manager, you will play a pivotal part in our clients' success by driving traffic growth and...

  • SEO Specialist

    6 months ago

    Ottawa, Canada Solink Full time

    **SEO SPECIALIST** A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company. **_ A bit about the role...

  • SEO Specialist

    8 months ago

    Ottawa, Canada seoplus+ Full time

    seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals. Desired Competencies - Be responsible for improving organic search results and traffic. - Able to create, set up, execute, and...

  • In-house Content Writer and SEO Specialist

    6 months ago

    Ottawa, Canada John the Plumber Ottawa Full time

    **John The Plumber** is hiring a full-time content writer and SEO specialist. This is full-time, permanent position, working from our office in Nepean. **Roles and Responsibilities**: - Content writer - GMB/Facebook/Instagram posts - Backlinks - ETC Experience is an asset. You will be trained. We're looking for someone who is disciplined, can focus, and...

  • Content Development Manager

    1 month ago

    Ottawa, Ontario, Canada beBee Professionals Full time

    Job Title: Content ManagerBeBee Professionals is seeking a skilled Content Manager to join our team in Ottawa. The successful candidate will be responsible for developing and managing content for our website, social media, and other digital channels.Key Responsibilities:* Develop and execute content strategies to engage our audience and drive business...

  • SEO Specialist

    6 months ago

    Ottawa, Canada WebMarketers Full time

    WebMarketers is a growing digital marketing company with a centrally located, state of the art office in the World Exchange Plaza. We work as a team to learn our client’s businesses inside and out to implement multi-channel marketing campaigns that help our clients achieve their business goals. Ideally, you’re a confident and driven individual with a...

  • Digital Content Strategist

    1 month ago

    Ottawa, Ontario, Canada beBee Professionals Full time

    Job Title: Content ManagerWe are seeking a highly skilled Content Manager to develop and manage content for our website, social media, and other digital channels. The ideal candidate will have a strong understanding of SEO and digital marketing, as well as experience with content management systems like WordPress.Key Responsibilities:* Develop and execute...

  • Content Marketer

    2 months ago

    Ottawa, Canada Proslide Technology Full time

    We are seeking a creative, bilingual content marketer to join our global marketing team. In this role, you will produce engaging, high-quality content that attracts and converts our audiences around the world. If you've got a knack for creative thinking, you are a good writer, and have a strong understanding of digital marketing trends, read on! **YOUR...

  • Junior/intermediate SEO Specialist

    6 months ago

    Ottawa, Canada Salient Marketing Full time

    Salient Marketing in Ottawa is always looking for quality people ready to make a great addition to our team of digital experts. Our philosophy makes it easy for us to encourage and recognize excellence in every individual. If you feel you have great skills and a passion for digital marketing, take look at our current positions and give us a call. We look...

  • Senior Manager, Content

    1 month ago

    Ottawa, Canada Rewind Software Full time

    Job DescriptionAs the Senior Manager, Content at Rewind, you will lead our content team and oversee the creation and distribution of high-quality, engaging content that aligns with business goals and customer needs. Your role involves developing a content strategy in collaboration with other marketing teams and ensuring that all content produced drives...

  • Senior Manager, Content

    1 week ago

    Ottawa, Canada Rewind Software Full time

    Job DescriptionAs the Senior Manager, Content at Rewind, you will lead our content team and oversee the creation and distribution of high-quality, engaging content that aligns with business goals and customer needs. Your role involves developing a content strategy in collaboration with other marketing teams and ensuring that all content produced drives...

  • Digital Content Specialist

    3 weeks ago

    Ottawa, Ontario, Canada Seoplus+ Full time

    ["About Seoplus+Seoplus+ is an innovative Digital Marketing agency helping small and medium sized businesses reach their online potential by generating leads and increasing sales.We are currently seeking a highly motivated and skilled Content Writer to join our team. As a Content Writer at Seoplus+, you will be responsible for developing and executing...

  • Web Content Writer/rédacteur de Contenu Web

    6 months ago

    Ottawa, Canada Ottawa Tourism Full time

    **Overview** Ottawa Tourism’s vision is to be one of Canada’s most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in...

  • Content Marketing Specialist

    2 weeks ago

    Ottawa, Ontario, Canada March Networks Full time

    About UsMarch Networks is a global technology company that provides secure, cloud-based intelligent video solutions to enhance security, operational efficiency, and profitability through real-time business insights.Job SummaryWe are seeking an experienced Content Marketing Coordinator to join our marketing team. As a key member of the team, you will be...

  • Content Writer

    6 months ago

    Ottawa, Canada Solink Full time

    **Content Writer** A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company. **_ A bit about the role...

  • Content Marketing Specialist

    4 weeks ago

    Ottawa, Ontario, Canada March Networks Full time

    About March NetworksMarch Networks is a global technology company that delivers secure, cloud-based intelligent video solutions to businesses of all sizes. As a Content Marketing Coordinator, you will play a key role in creating engaging and informative content for our marketing channels.Key Responsibilities:Develop compelling content for various marketing...

  • Content Writer

    5 months ago

    Ottawa, Canada seoplus+ Full time

    Salary: $40,000-50,000 / year seoplus+ is an innovative Digital Marketing agency helping small and medium sized businesses reach their online potential by generating leads and increasing sales. **This is a hybrid role and work is performed from the Ottawa office at least 3 days per week.** You want to support company growth by confidently bringing new...

  • Content Writer

    6 months ago

    Ottawa, Canada seoplus+ Full time

    seoplus+ is an innovative Digital Marketing agency helping small and medium sized businesses reach their online potential by generating leads and increasing sales. **This is a hybrid role and work is performed from the Ottawa office at least 3 days per week.** You want to support company growth by confidently bringing new ideas and a unique perspective to...

  • Specialist, Digital Content

    6 months ago

    Ottawa, Canada CMHC Full time

    **Job Requisition ID**: 10195 **Position Status**: Permanent Full Time **Position Type**:Hybrid **Office Location**:Ottawa (ON); Calgary (AB); Halifax (NS); Montreal (QC); Toronto (ON); Vancouver (BC) **Travel Requirement**: Limited **Language Designation**: English Essential **Language Skill Levels (Read/Write/Speak)**: ZZZ **Salary**: Our salaries...

  • Digital Marketing

    4 weeks ago

    Ottawa, Canada SMATS Traffic Solutions Inc. Full time

    Company DescriptionSMATS Traffic Solutions Inc. specializes in smart transportation data collection and analysis. Our technology includes next-generation IoT sensors, cloud and location data, and an AI-powered analytic platform that provides intelligent transportation insights and solutions. We cater to clients in transportation and traffic departments, port...