Marketing Specialist
5 months ago
**Responsibilities**:
- Craft engaging posts, monitor trends, and interact with our online community.
- Plan, script, film, and edit high-quality product videos and coordinate with other departments to schedule informational and entertaining videos.
- Optimize content for SEO and lead generation.
- Create, maintain, and execute a content calendar for social media platforms (LinkedIn) and website content that aligns with our brand voice and goals. Assist with other design and marketing collateral-related tasks.
**Qualifications**:
- Diploma or degree in marketing, communications, or related field
- 3 years B2B experience in a related marketing position
- Experience with Adobe’s Creative Suite, including Photoshop, InDesign, Illustrator and Premier Pro.
- Proven experience in creating both written content and eye-catching visuals.
- Experience with Customer Relationship Management Systems (HubSpot).
- Strong communication skills and attention to detail.
**Nice to haves**:
- Experience in the tech industry
- Hands-on experience with SEO
- Familiarity with Google Analytics
- Experience in measuring KPIs to track and measure the success of content marketing campaigns
- Analyzing web traffic metrics
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