Lead Lifecycle Marketing Manager

4 days ago

Old Toronto, Canada Launch Potato Full time

MUST HAVE: Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)

HOURS: EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)

EXPERIENCE: Minimum of 4 years of email marketing experience & extensive experience with performance marketing/lead generation companies.

What We are Looking for

You will be directly responsible for driving the end-to-end strategy and execution of our lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand which has around 7 million monthly consumer visits. This is an opportunity to be an owner and a doer, someone who will scale, rebuild, or reimagine an email brand that already does well over $1M in revenue annually. (This is NOT a managerial role). We need someone who can Hustle and roll up their sleeves and do the work. The only limitations are your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.

You are driven by your own motivation and success, you should be the one telling us when the job is done, not the other way around. You love the never ending pursuit for perfection in lifecycle marketing which allows you to thrive in an extremely fast-paced, dynamic environment. You are going to be rolling up your sleeves and need to understand consumer psychology and the need for quality content and messaging.

You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).

How You will Help the Team

  • Optimize and expand automations set for prospective and existing investors
  • Create more of a “one-to-one” experience and generate a flywheel of testing and feedback
  • Your Impact: Use these lifecycle campaigns and strategies to double revenue for this business
  • Develop thoughtful and sophisticated omni-channel campaigns across email, SMS, and push notifications
  • Own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program.
  • Communicate flagged trends and offer solutions to make the whole lifecycle and marketing team better
  • Partner with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP
  • Create workflows to support easy creation of highly personalized comms
  • Act as a leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platforms

Who’s a good fit? Someone who already has…

  • 4-6 years of email marketing/remarketing experience
  • Extensive experience in the performance marketing/lead generation industry
  • Proven experience delivering on department and/or company level key results
  • Highly analytical and hands-on expertise with data using primarily first party data
  • Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.
  • Effectively grown and scaled messaging revenue in previous companies
  • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
  • Possess an insatiable curiosity and drive to win

Let’s Talk About Next Steps:

  • You apply to the position and our team will review your application.
  • Initial Screening Interview lasting ~40 Minutes to better align your skillset with the position, company, culture, and goals while answering your questions.
  • Topgrading Interview lasting ~1 hour to walk through your career history in depth from the lens of our role and answer your questions.
  • You will receive a take home assignment that will be a part of your next (tentative) interview. Once completed, you will send the assignment back and we will review. If everything looks good, we will conduct the next interview.
  • Focused Interview lasting ~1+ hour to do a deep dive into your skillset and experiences and translate those skills over to the needs of the position as well as you will present your assignment to the team as a portion of this interview.
  • Culture & Values Interview lasting ~90 minutes where we will provide feedback to you on your assignment and answer any last minute questions. After, we will align your personal and professional values with Launch Potato’s. We also will cover items we would need to prepare an offer including references, compensation target, start dates, etc.
  • Offer extension lasting ~30 minutes where we will walk you through a total compensation and rewards document, outline the onboarding process, and answer any last minute questions you may have.
#J-18808-Ljbffr

  • Lifecycle Marketing Manager

    6 days ago

    Old Toronto, Canada Axon Enterprise Inc Full time

    Interaxon (Muse) is pioneering brain health through its industry-leading EEG neurofeedback platform, built on advanced AI algorithms. Muse spearheads decentralized research initiatives aimed at enhancing mental health practices, optimizing sleep, and advancing neuroscience development. Its AI platform unites researchers, developers, and consumers worldwide,...

  • Lifecycle Marketing Manager

    4 days ago

    Old Toronto, Canada Axon Enterprise Inc Full time

    Interaxon (Muse) is pioneering brain health through its industry-leading EEG neurofeedback platform, built on advanced AI algorithms. Muse spearheads decentralized research initiatives aimed at enhancing mental health practices, optimizing sleep, and advancing neuroscience development. Its AI platform unites researchers, developers, and consumers worldwide,...

  • Lifecycle Marketing Manager

    2 days ago

    Old Toronto, Canada Baselane Full time

    About BaselaneBaselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.We...

  • Lifecycle Marketing Manager

    6 days ago

    Old Toronto, Canada Baselane Full time

    About BaselaneBaselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.We...

  • Lifecycle Marketing Manager

    3 weeks ago

    Toronto, Canada Top Hat Full time

    Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students? Top Hat is seeking a Lifecycle Marketing Manager...

  • Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Canada Felix Full time

    **About Felix Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support...

  • Lifecycle Marketing Manager

    3 weeks ago

    Toronto, Canada Intuit Full time

    **Overview**: Intuit’s Small Business Group (SBG), serves the needs of small businesses and self-employed through QuickBooks and our ecosystem of attached products. Our mission is to power prosperity around the world, which means dramatically rethinking how we enable small businesses and individuals to run their businesses with confidence. The...

  • Lifecycle Marketing Manager

    4 weeks ago

    Toronto, Canada Top Hat Full time

    Top Hat's dynamic courseware empowers educators and students by delivering personalized, meaningful and equitable learning in every course. Providing educators with interactive course content, tools, assessment capabilities, and insights in a single, easy-to-use application. Millions of students at 750 leading North American colleges and universities...

  • Senior Manager, Lifecycle Marketing

    7 hours ago

    Old Toronto, Canada Scene+ Full time

    Who we areJoin Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their...

  • Marketing Manager, Lifecycle Marketing

    3 weeks ago

    Toronto, Canada Scene+ Full time

    **Who we are** Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards...

  • Lifecycle Marketing Strategist

    1 week ago

    Toronto, Canada Autodesk Full time

    Job Requisition ID # - 24WD78043 Position Overview Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group leading data-led engagements across the full customer lifecycle. Our team activates in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion,...

  • Lifecycle Marketing Manager

    3 weeks ago

    Toronto, Canada Maple Full time

    **ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and...

  • Marketing Manager, Lifecycle Marketing

    2 weeks ago

    Toronto, Ontario, Canada Scene+ Full time

    Who we areJoin Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their...

  • Lifecycle Marketing Strategist

    2 weeks ago

    Toronto, Ontario, Canada Autodesk Full time

    Job Requisition ID # 24WD78043Position OverviewJoin our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamicgroup leading data-led engagements across the full customer lifecycle. Our team activates in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion,...

  • Senior Manager, Lifecycle Marketing

    4 weeks ago

    Toronto, Canada President's Choice Financial Full time

    Les candidats référés ne doivent pas postuler directement pour ce poste. Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel. L’utilisation du masculin à pour but d’alléger le texte Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la...

  • Lifecycle Marketing Manager

    4 weeks ago

    Toronto, Canada Tailscale Full time

    **Description**: **We're looking for our first experienced Lifecycle Marketing Manager to own mid to bottom of funnel optimization and conversion. This role will drive engagement, retention, and expansion across Tailscale's self-serve B2B customer base.**: **Your key responsibilities will include**: - **Owning the customer journey, identifying and improving...

  • Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Canada PagerDuty Full time

    **Overview** PagerDuty is looking for a Lifecycle Marketing Manager! The role will be responsible for establishing the direction for our customer lifecycle strategy, with a focus on driving new revenue opportunities for PagerDuty. Working in a highly cross functional role, you will collaborate with Marketing, Product and Sales teams to build, execute and...

  • Customer Marketing Manager

    2 months ago

    Toronto, Canada Achievers Full time

    As a Customer Marketing Manager / Lifecycle Marketer at Achievers, you will be responsible for developing and executing strategic marketing campaigns and programs that enhance the overall customer experience and drive customer retention. You will collaborate cross-functionally with sales, customer success, and product teams to create and implement targeted...

  • Customer Lifecycle Marketing Manager

    2 months ago

    Toronto, Canada EcoVadis Full time

    Company Description - Work smart, have fun and make an impact!_ **Our purpose is to guide all companies toward a sustainable world.** EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give...

  • Lifecycle Marketing Specialist

    3 weeks ago

    Toronto, Canada T6 Talent Partners Full time

    **About Us** Wahi is a digital real estate platform that uses state-of-the-art tools and best-in-class realtors to bring control, choice and confidence to consumers on their real estate journey. Wahi's mission is to reclaim real estate for Canadians by providing a better way to buy and sell real estate, on their terms. We are looking for our first...