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Senior Manager, Marketing and Communications

3 months ago

Mississauga, Canada HR à la carte Full time

Are you a self-driven, creative and tech-savvy marketing and communications professional?

Are you interested in working in a collaborative and supportive work environment where you will have an opportunity to thrive?

If so, we’d like to hear from you

About Hospice Mississauga

We are a charitable business that has been supporting individuals and families living with life-threatening illnesses in Mississauga since 1985.

Our mission is to provide compassionate care, support, and advocacy to alleviate the distress caused by serious illness and loss. Our services include hospice counselling, spiritual care, the HUUG Children’s Program, health and wellness, bereavement support, and soon - a Hospice Centre.

About the Opportunity:

In this role, you will lead the strategic direction and hands-on execution of all marketing and communications initiatives to help our team:

  1. Tell our amazing stories,
  2. Elevate our profile,
  3. Enhance our digital engagement,
  4. Create informative materials,
  5. Grow community support,
  6. Drive consistency of our communications.
  7. Build meaningful media relationships,

This integral position will require close collaboration with our care and administrative teams, internal stakeholders, external partners and consultants to create and implement effective and consistent messaging, digital campaigns, media relations, and community engagement strategies.

It is expected that this position will be onsite as needed, estimated at 2-3 days per week.

Your Key Responsibilities:

Marketing Strategy Development & Implementation:

  1. Develop and execute a comprehensive marketing strategy that aligns with Hospice Mississauga’s mission and strategic goals, focusing on building brand awareness, donor engagement, and community outreach.
  2. Collaborate to refine and uphold key messaging across all platforms, including the development of a Communications Guide.
  3. Drive digital marketing initiatives, including website management, SEO, social media, email marketing, and content creation to enhance community engagement and support.

Media & Public Relations:

  1. Manage media relations efforts, including press releases, interviews, and public statements to ensure positive coverage of Hospice Mississauga’s initiatives.
  2. Cultivate and maintain relationships with media contacts and stakeholders to support fundraising campaigns, event promotions, and key announcements.

Content Creation & Management:

  1. Oversee the creation and distribution of compelling content that resonates with donors, volunteers, and the community at large, ensuring alignment with Hospice Mississauga’s compassionate and community-centered approach, language and services.
  2. Lead the development of print and digital materials, including newsletters, brochures, event programs, and annual reports.

Digital Marketing, Social Media and Website:

  1. Lead the strategy and implementation of digital marketing initiatives, including social media campaigns, Google Ads, and website optimization using WordPress.
  2. Ensure that all digital communications are consistent, brand-aligned, and effectively convey the impact of Hospice Mississauga’s services and programs.
  3. Manage website updates and social media content creation.

Fundraising Campaign Support:

  1. Support the marketing and communication efforts for fundraising campaigns, including the capital campaign for the new Hospice Centre.
  2. Work with cross-functional teams to promote hospice events, ensuring strategic messaging and cohesive brand representation across all channels.

Programs and Services Support:

  1. Work with our programs team to update, create and refine materials to meet required needs.
  2. Coordinate printing and material fulfillment.

Measurement & Reporting:

  1. Establish KPIs for marketing and communications initiatives and regularly report on the effectiveness of campaigns through data-driven insights.
  2. Provide recommendations for continuous improvement based on analytics and community feedback.

Qualifications and Experience

  1. Degree/Diploma or advanced work experience in Marketing, Communications, Public Relations.
  2. Minimum of 4 years of work experience in a similar role.
  3. Proven expertise in digital marketing, media relations, and content creation.
  4. Experience in managing cross-functional projects, including collaborating with consultants and external partners.
  5. Strong understanding of donor engagement, fundraising communications, and community outreach strategies.
  6. Understanding and familiarity with the charitable sector is an asset.
  7. Expertise in using software like Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva to design high-quality marketing materials and social media assets.
  8. Proficiency with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or other editing software to create engaging video content for campaigns, events, and digital platforms.
  9. Email marketing experience with platforms like Mailchimp, Constant Contact, or similar, to create, distribute, and analyze email campaigns.
  10. Familiarity with website management and CMS tools such as WordPress, with basic HTML/CSS knowledge being an asset.
  11. Ability to use Google Analytics, social media analytics, and other reporting tools to measure performance, track engagement, and provide actionable insights.
  12. Familiarity and comfort with AI technology.

You are a:

  1. Strategic Visionary: You are a forward-thinker who can balance high-level strategic planning with hands-on execution.

  2. Strong Communicator: You possess exceptional written and verbal communication skills, with a knack for crafting clear and compassionate messaging for diverse audiences.

  3. Collaborative: You can build strong relationships across departments and with external partners, fostering a spirit of collaboration and shared purpose.

  4. Empathetic & Community-Oriented: You align with the values of Hospice Mississauga, demonstrating compassion and empathy in all communications.

  5. Tech-Savvy & Data-Driven: You are comfortable leveraging digital tools, social media platforms, and analytics to optimize marketing efforts and measure success.

Hospice Mississauga is an equal opportunity employer, and we are committed to building an inclusive, diverse, accessible and respectful workplace that is representative of the communities that we serve. Please inform us if you require any accommodations during the hiring process. We thank all applicants in advance however, only those under consideration will be contacted.

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