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Loyalty Marketing Lead

2 months ago

Saint John, Canada J.D. Irving, Limited Full time

Loyalty Marketing Lead
As a Loyalty Marketing Lead at KENT Building Supplies, you will be part of a fast-paced, dynamic team that looks forward to a day filled with milestones, challenges, opportunities for learning and growth. We are looking to hire an experienced Marketing Lead to help us keep growing our contractor business. If you're hard-working and dedicated, KENT is an ideal place to get ahead. Apply today


Key Responsibilities

  1. Develop and implement an overall strategy for building various customer loyalty programs and campaigns.
  2. Lead these loyalty programs to drive customer acquisition, development, and retention.
  3. Design and manage communications strategies focused on attracting, developing, and retaining customers.
  4. Drive sales through customer loyalty offerings.
  5. Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments.
  6. Establish and maintain relationships with vendors, sales partners, and other members of the larger team to coordinate the effective delivery of loyalty programs and promotional campaigns.
  7. Manage and oversee inter-departmental relationships, including working with the design team to create compelling visuals, and with the copywriting team to compose engaging copy and content to facilitate storytelling.
  8. Assume a lead role in the purchasing function for marketing material, including sourcing for vendors and quotations and monitoring vendor spends.
  9. Manage our email, signage, communication calendar.
  10. Manage the departmental budget.
  11. Event and sponsorship management.
  12. Providing support to the team on day-to-day administration and operations of the Loyalty Marketing team.

Requirements:

  1. 5-6 years of experience in a Marketing role.
  2. Must be highly motivated, well-articulated, and can work independently and as a team.
  3. A proven track record of managing customer loyalty and rewards programs, including strategy development, operations, and business planning.
  4. The ability to work with various internal and external stakeholders on a diverse range of tasks to deliver meaningful results on time and within budget.
  5. The ability to convert raw analytics data into customer insights and strategic recommendations.
  6. Experience in cross-channel marketing campaigns: including website, online, email marketing, and social media.
  7. Experience in project management and integrations is nice to have.
  8. Familiarity or comfort managing reporting software and systems.
  9. Excellent communication, organizational, presentation, and writing skills are required.
  10. Experience working with Power BI and D365 is a nice to have.
  11. Applicants must be conversant in MS Office (PowerPoint, Word, Excel, etc.).

Company Profile:
Kent is the largest retail building supply chain in Atlantic Canada. Our mission is to be the best source of home improvement products through superior service, quality products, and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values. We employ over 3700 people and work hard to increase our market share through strategic investment in training and technology. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of the Independent Lumber Dealers Co-operative which ensures our great product selection and pricing.

Kent Building Supplies is an inclusive and diverse work environment. We are committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees, candidates, and customers.

Interested in a career with Kent? We would love to hear from you Please apply online today We thank all candidates for their interest; however, only those selected for interviews will be contacted. If you have disabilities that require special accommodation please email, RetailRecruitment@kent.ca.

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