Product Marketing Manager

6 months ago

SaintBrunodeMontarville, Canada ISAAC Instruments Full time

Company Description

ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help carriers overcome challenges, while boosting driver happiness. With proven system reliability and system integration capabilities driven by our open platform, our solution helps your drivers and back-office team work smoothly.

**Job Description**:
Are you looking to be part of a growing company with a strong culture? As Product Marketing Manager, you’ll be a key player in promoting ISAAC’s offer to potential and existing clients, and helping to maintain ISAAC’s position as a market leader.

If you are a passionate marketer with strong project management skills, then you’re a great fit for this role. You also have both an analytical and creative mindset, and experience in lifecycle marketing and partner relationship management.

**Responsibilities**

Reporting to the Demand Generation Director,** **you’ll bring your knowledge and expertise to help the organization hit its client retention and product adoption goals. You will also deliver marketing strategy and campaigns to meet business objectives with ISAAC partnerships.

**Owning the client and product lifecycle programs**
- Work closely with the Sales, Product and Client Success teams on the entire client and product lifecycle.
- Collaborate with the Sales,Product, Marketing and Client Success teams to deliver creative solutions to acquire new clients, upsell accounts, provide added-value services, grow repeat usage efficiently and drive client loyalty.
- Work in close collaboration with the Product team on the go-to-market strategy and execution of new products and new features.
- Develop campaign strategy briefs to be used as tools for creating targeted, relevant, and personalized content at each stage of the client lifecycle.
- Develop a deep understanding of our client base, in partnership with the Analytics team, including product usage, client needs, and churn signals.
- Work in close collaboration with Demand Generation and Digital Marketing teams on campaigns supporting go-to-market of product roadmap driving new client acquisitions, client growth and retention.
- Effectively manage campaign and program execution all the while working in close collaboration with marketing creative services.
- Work closely with the Marketing Operations team to understand clients’ responses to programs with a test and learn methodology and A/B testing.
- Measure initiative performance and communicate results and learnings to all internal teams.

**Managing relationship with technology partners**
- Manage relationships with technology partners and their marketing teams, including campaign planning, status reports and processing stakeholder reviews and approvals.
- Lead the annual marketing planning strategy for the partnerships to deliver on client marketing and business objectives and KPI’s related to acquisition and account management.
- Develop and execute client acquisition strategies across multiple paid, owned, earned, and shared channels by our partners.
- Proactively identify new growth opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans.
- Lead, from a marketing perspective, the relationship for the partner in collaboration with the Business Development team.

**Qualifications**:

- Bachelor’s degree in a marketing or business-related field and/or equivalent work experience
- 5+ years of work experience in marketing, in a B2B environment
- Bilingual (English is a must)
- Experience in client lifecycle management strategies and execution
- Experience working with partners within collaborative and integrated marketing environments
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams
- Positive, problem-solving mindset; a team player who before all loves to help and provide solutions
- Knowledge of Salesforce and Pardot is an asset.

Additional Information

Collaborators are at the center of ISAAC’s interests and values. This explains the numerous benefits of working at ISAAC, namely:

- varied career opportunities
- a stimulating work environment focused on innovation
- enthusiastic and collaborative teams
- competitive salaries and benefits promoting work-life balance: a complete group insurance plan, group RRSP, an EAP, flexible hours, 4 weeks of vacation, etc.
- various social activities and free snacks and coffee every day.

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