Director, Strategic Marketing

2 months ago


Kitchener, Canada Hendrix Genetics BV Full time
Your Role

The Director of Strategic Marketing & Business Intelligence will drive business growth by developing and implementing marketing strategies that align with the company’s overall goals. This role will be focused on the global layer and turkey businesses of Hendrix Genetics and together with the Managing Directors, driving customer engagement, revenue growth, pricing strategies, value selling and setting the medium and long-term vision for the business.

Responsibilities
  1. Designing and implementing marketing strategies aligned with business targets for the global Layers and Turkeys Business Units
  2. Collecting and analyzing sales, market data and other industry metrics to further drive sales and growth
  3. Develop pricing strategies to optimize on the value of our products, services and testing for price elasticity where possible
  4. Forecasting market trends and the impacts to product development, revenue generation and using this data to drive business
  5. Overall responsibility and leading the process of new product launches
  6. Researching the industry and clients to identify new opportunities
  7. Thorough understanding of customer needs through direct customer contact, feedback and surveys and other touch points; using customer feedback to enhance client satisfaction
  8. Together with the marketing staff, generating new and innovative ideas to promote our brands and products
  9. Ongoing monitoring of industry trends, technologies, and best practices to innovate and improve marketing strategies
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