Director, Strategic Marketing

3 months ago

Kitchener, Canada Hendrix Genetics Full time

**Mission**:
**Your Role**

The Director of Strategic Marketing & Business Intelligence will drive business growth by developing and implementing marketing strategies that align with the company’s overall goals. This role will be focused on the global layer and turkey businesses of Hendrix Genetics and together with the Managing Directors, driving customer engagement, revenue growth, pricing strategies, value selling and setting the medium and long-term vision for the business.
**Responsibilities**
- Designing and implementing marketing strategies aligned with business targets for the global Layers and Turkeys Business Units
- Collecting and analyzing sales, market data and other industry metrics to further drive sales and growth
- Develop pricing strategies to optimize on the value of our products, services and testing for price elasticity where possible
- Forecasting market trends and the impacts to product development, revenue generation and using this data to drive business
- Overall responsibility and leading the process of new product launches
- Researching the industry and clients to identify new opportunities
- Thorough understanding of customer needs through direct customer contact, feedback and surveys and other touch points; using customer feedback to enhance client satisfaction
- Together with the marketing staff, generating new and innovative ideas to promote our brands and products
- Ongoing monitoring of industry trends, technologies, and best practices to innovate and improve marketing strategies

**Profil**:
You hold a Bachelor’s or Master’s degree in marketing, agribusiness, or a related field, and you have 5 to 10 years of experience in strategic marketing.

You're adept at using CRM and BI tools, and you bring a strong understanding of business, P&L, and pricing strategies.
You’re customer focused (internally and externally).

You enjoy gathering and analyzing data to drive business results and are motivated by customer engagement and revenue growth, which are key objectives of this role.

Your experience in global organizations allows you to adapt to changing market conditions, and your strategic thinking, communication, and interpersonal skills enable you to build strong relationships at all levels.

You're also creative, proactive, and results oriented.

You’re able to travel as needed (20 - 30%).
**About Us**

Hendrix Genetics is a multi-species animal breeding, genetics and technology company that is passionate about animal breeding. We have breeding programs in laying hens, turkeys, traditional poultry, swine, salmon, shrimp and trout.
We are a customer focused business that believes in adding value in every interaction. We look for innovative, sustainable solutions, together with the entire animal protein value chain. At the start of the chain, we have an influence on the outcome. For us, better breeding today, means a brighter life tomorrow. As a Hendrix Genetics employee, you will join us on mission to feed the world.

Your values are ideas and beliefs that shape you and guide your choices in life. A company can also have its own set of values, called company values. Hendrix Genetics’ company values are there to help you feel empowered in your role and give you a sense of connection to our place in the world. We strive for excellence, ensure everyone wins and go the extra mile every day.

We believe that diverse teams bring a wealth of perspectives, ideas and experiences to the table. Diversity at our company means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.

**What We Can Offer You**

Our people are of utmost importance to us. You will work in an environment based on respect, trust and recognition. You will have the opportunity to shape your own career by working locally or internationally with colleagues from around the globe. We believe in your personal development and provide on the job training, continuing education, industry programs and challenging work. We also offer competitive compensation and benefit packages with regular reviews of total compensation.
We also ensure that all employees have the opportunity to contribute to a sustainable future. Hendrix Genetics has recognized for a long time that there is far more than just efficiency to consider in producing food. What we do today has an impact on the future. Not just our own future, but that of generations to come.

We Offer:

- Competitive compensation with regular salary reviews
- Extended health and dental benefits, RRSP employer contributions, etc.
- Friendly and positive work environment

If you are interested in taking on a new challenge and joining our organization, submit your CV directly to this page. We look forward to exploring this opportunity with you

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