Director, Sales and Leasing
4 months ago
Reports To: SeniorVice President, Residential
Department: Residential
Position Summary
The Director, Sales and Leasing will build the capabilities of and direct a team responsible for the sales and leasing of all residential developments within the SmartLiving portfolio, including market condominiums, single-family homes, and purpose-built rental units. SmartLiving continues to move forward with an ambitious development program, with a significant pipeline of residential multi-family units coming to market across the country. The successful candidate will work collaboratively with partners, senior management, and Business Unit Leaders to drive long-term growth and profitability through smart, strategic decision making at all stages of the sales and leasing process. This role will build, lead, and develop a talented, high-performance team with a “hands-on” and entrepreneurial mind-set to deliver innovative, market-driven results in a timely and efficient manner.
Responsibilities:
- Manage overall sales and leasing activities that include market research, sales presentations, tracking of sales and leasing trends, advertising campaigns, and marketing promotional events for various multi-family residential projects.
- Lead and manage a team of internal sales and leasing staff, and work collaboratively to execute residential sales and leasing campaigns.
- Grow and maintain an established network of external agents/brokers.
- Working closely with the corporate marketing team to ensure effective and consistent articulation of brand and messaging to various audiences, both public-facing and internal, ensuring alignment of company messaging.
- Drive the marketing and communications strategy for all multi-family projects.
- Understand local real estate markets and remain up to date on pre-construction home sales and market dynamics to inform product design and pricing.
- Provide direction for the design and execution of marketing materials and coordinate the production and delivery of marketing materials to end users.
- Work with internal project teams to advise on project design, including design of the building, amenities, and floorplans to maximize purchase value.
- Conduct research and stay up to date on industry/market trends and innovations which may be implemented to improve the value proposition of the portfolio.
- Offer real-time perspective on industry trends and best practices; share insight and wisdom through presentations to key stakeholders including the firm’s partners, investors, and media contacts.
- Generate ideas and strategies for new development projects and internal processes that better enable the organization to achieve its goals.
Academic/Professional Requirements:
- Post-graduate degree in marketing or related field would be an asset.
Required Skills / Experience:
- 5+ years in a professional sales and/or leasing position in an active market (prefer 3+ years of that in real estate).
- A strong, established professional network of agents/brokers in the pre-construction sales industry.
- A passion for developing innovative solutions to solve marketing problems.
- An established track record in leading and managing a diverse and skilled group of professions and in building high-performance teams, expanding capacity and scaling business for growth.
- Exceptional oral and written presentation skills to facilitate communication and being the company’s “external face”.
Values
The Director, Sales and Leasing must be client focused, advocate and communicate a positive image of the company, both internally and externally. The Director, Sales and Leasing shall take accountability for decisions made and conduct oneself in a respectful and ethical manner in representing the company’s interests. The Director, Sales and Leasing shall demonstrate entrepreneurialism and behave like an “owner” in carrying out daily tasks and responsibilities, demonstrating creativity and resourcefulness in achieving desired results. The Director, Sales and Leasing is expected to be a team player and work effectively with colleagues and associates in terms of input, sharing of ideas and working to achieve common goal.
We are an equal opportunity employer committed to an inclusive and accessible recruitment and selection process. If you are contacted about an employment opportunity, please advise if you require accommodation.
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