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Senior Manager, Channel Management
2 months ago
- Channel Strategy Development:
- Define and implement a comprehensive channel management strategy aligned with the bank's overall business objectives.
- Analyze market trends and customer behaviors to inform channel strategies and product offerings.
- Collaborate with regional teams to tailor strategies that address local market needs while maintaining global consistency.
- Focus on establishing and integrating the Canadian framework and payment types with existing global offerings.
- Product Management:
- Oversee the development, enhancement, and lifecycle management of digital channels (e.g., online banking, mobile banking, APIs) for cash management and transaction banking products.
- Work closely with product managers to ensure that channel solutions support and enhance product capabilities.
- Manage product roadmaps and prioritize initiatives based on customer needs, market trends, and business impact.
- Customer Experience and Innovation:
- Identify opportunities for innovation and differentiation in channel offerings.
- Implement feedback mechanisms to capture customer insights and continuously refine channel solutions.
- Marketing and Sales Support:
- Develop marketing and sales collateral to support RFP responses and sales initiatives.
- Collaborate with sales and marketing teams to create compelling content that highlights the value and capabilities of channel solutions.
- Ensure alignment of marketing materials with overall product and channel strategy.
- Stakeholder Management:
- Build and maintain strong relationships with internal and external stakeholders, including technology teams, operations, sales, and customers.
- Act as a liaison between business units and technology teams to ensure channel initiatives are aligned with business goals.
- Provide regular updates to senior management on channel performance, initiatives, and industry developments.
- Performance and Analytics:
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of channel initiatives.
- Utilize data analytics to monitor channel performance, identify trends, and drive data-driven decision-making.
- Report on channel performance, highlighting successes, areas for improvement, and action plans.
- Compliance and Risk Management:
- Ensure all channel initiatives comply with regulatory requirements and internal policies.
- Work with risk and compliance teams to identify and mitigate potential risks associated with digital channels.
- Maintain a strong focus on data security and privacy across all channel platforms
- Bachelor’s degree in Business, Finance, Information Technology, or a related field; MBA or equivalent advanced degree preferred.
- Minimum of 7-10 years of experience in channel management, product management, or related roles within the banking or financial services industry.
- Strong understanding of cash management and transaction banking products.
- Proven track record in developing and executing channel strategies that drive business growth and improve customer experience.
- Experience in establishing frameworks and payment types in specific regions, particularly Canada.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership and team management abilities.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders.
- Knowledge of digital banking trends, technologies, and regulatory environments.
- Experience with agile methodologies and project management tools is a plus.
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