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Director Data, Marketing, Loyalty

4 months ago

Mississauga, Canada Jace Holdings Ltd. Full time

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Director Data, Marketing, Loyalty & Digital

Requisition ID:180379

Job Category:Data Domain

Travel Requirements:0 - 10%

Job Type:Full-Time

Postal Code:

Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Sobeys is full of exciting opportunities and we are always looking for bright new talent to join our team We currently have an opportunity for a Director Data, Marketing, Loyalty & Digital in our Enterprise Data Office (EDO) to lead our enterprise data roadmap for these domains. This position will be based out of one of our main offices including Vancouver, BC; Calgary, AB; Mississauga, ON; Stellarton, NS; or Dartmouth, NS; depending on the successful candidate's location.


The Director of Marketing, Loyalty and Digital Data has direct responsibility for the management and evolution of these data domains. This leader applies a “Data as a Product” approach to managing, protecting and growing our data assets in this space, ensuring that our data is ready to support next generation Analytics, Operations and business strategy execution

Here’s where you’ll be focusing:

What you'll get to do in this fast-paced role:

  • Drive strategy for how we manage Marketing, Loyalty and Digital data across the organization; Own and Execute Data Product roadmap that gets us data-ready to support next generation capabilities in these domains.
  • Implement the EDO goals and guiding principles.
    • Build trust in data and how we use it.
    • Establish and embed collaborative ways of working to accelerate our data transformation.
    • Champion the safe and scalable use of data across the organization.
  • Lead efforts for defining strategy, ensuring quality and fitness for use of data.
  • Work with Privacy team to ensure the right guard rails are in place to protect consumer privacy.
  • Identify and sponsor new data initiatives around Marketing, Loyalty and Digital data.
  • Liaise with appropriate business leaders to ensure engagement on the domain’s vision and roadmap.
  • Own and run initiatives to fix data quality at the source and ensure data quality maintained as data moves through all operational processes; Ongoing measurement and tracking of data quality; establishment of data standards and policies to govern Marketing, Loyalty and Digital data.
  • Lead Data Engineering team to make Marketing, Loyalty and Digital data available in common data platform for all business consumption (Empire Data Market); including data availability for Advanced Analytics roadmap, Digital Experience platforms, Personalization and the evolution of our Loyalty program.
  • Maintain data model and maps of functional data and how and where it is used.
  • Ensure data governance in place for key Marketing, Loyalty and Digital data assets (Data ownership, catalogue, published defns etc.).
  • Establish and enforce data standards in tools, solutions and platform (with alignment and support from business and IT Solutions teams).
  • Oversight of data migration activities when supporting our move to Next Generation tools and processes, in partnership with IT Solutions teams.
  • Lead cross functional data activities for all large, complex projects requiring data support.
  • Drive adoption of functional domain data products.
  • Design and lead data upskilling programs within the Marketing, Loyalty and Digital business teams.

#LI-Hybrid

What you have to offer:

What your resume will include and demonstrate to us:

  • 5+ years of Data Management and strategy experience.
  • And/or 5+ years of domain-specific expertise.
  • In depth knowledge of effective data management practices (governance, data quality, data engineering, data standards).
  • Understanding and ability to implement data modernization strategies.
  • Ability to collaborate with business teams to understand data impacts and define data standards.
  • Ability to understand and build data solutions that serve broad data uses; Operational Processes, Analytics, AI/ML and Reporting.
  • Ability to deliver resilient and scalable data solutions.
  • Knowledge of next generation Marketing, Loyalty and Digital data strategies.
  • Strong collaboration and communication skills to drive joint roadmap with Business and IT teams.
  • Experience in Data Product Management methodologies is an asset.
  • Experience in Cloud-based data management platforms and ETL solutions such as Azure ADLS, Snowflake, Databricks, Informatica or similar.
  • Knowledge of Customer and Digital activation technologies is an asset.

The salary range for this position in [British Columbia] is [$120,000K - $165,000K per year]. We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure that you are paid fairly and competitively.


Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

  • Competitive Benefits Package, including health and dental coverage, life, short-term and long-term disability insurance, tailored to meet your needs.
  • Access to Virtual Health Care Platform and Employee and Family Assistance Program.
  • A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
  • A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
  • Learning and Development Resources to fuel your professional growth.
  • Paid Vacation.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

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